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word of mouth <br />Please describe <br />efforts by your <br />organization to <br />generate revenue. <br />Over the past two fiscal years, HAC has directed significant attention <br />towards a comprehensive fundraising and donor engagement strategy. <br />Year-round efforts to generate revenue are coordinated through <br />collaboration among staff and the Board of Directors, with the Executive <br />Director and the Development Committee leading key focus areas for <br />charitable giving. Particular emphasis has been placed on maintaining <br />diverse revenue streams, to avoid becoming overly reliant on one source <br />of funding. During this time, HAC has grown revenue from grants & <br />foundations by 90% through securing several new funders. Additionally, <br />individual and sponsorship giving has increased by approximately 30%. <br />Currently, HAC has 75 active monthly or annual donors as part of the <br />organization’s Sustainer Giving Program and has secured an additional <br />$12,000 from one-off donors in support of programs this fiscal year through <br />a "suggested donation" initiative at free/public events. Of particular note, <br />collecting suggested donations through registration for the 2022 Solstice <br />Lantern W alk was a major success, and HAC still managed to keep the <br />program free, inclusive, and accessible for those unable to donate a <br />nominal amount. HAC holds several community fundraising campaigns <br />throughout the year, with major direct appeals in Late Spring and Late <br />Autumn. These efforts can raise up to $5,000 per campaign, but fluctuate <br />depending on other active fundraising strategies. <br />HAC’s Annual Sponsorship Program is designed to direct funds where most <br />needed each year, while offering businesses an opportunity to market <br />themselves in the context of HAC's highly visible programs. In March 2023, <br />HAC hosted its first official fundraising event, Equinox, which served as a <br />kick-off celebration to the Last Fridays & the Art W alk season. This event <br />achieved several goals, including the strategic evolution of a former <br />beloved HAC program, Parlor & Garden Concerts, and raised over $17,000 <br />for HAC’s mission. Each of these major improvements were made possible <br />with the help of HAC’s Program & Marketing Director to expand broad <br />awareness of HAC’s need for support. <br />Other strategies to generate revenue include: <br />-A "round-up" option at the G&GS that offers customers the opportunity to <br />collectively make a difference with just a few cents per transaction. Funds <br />raised from this initiative average $1,200 annually. <br />-Vendors and partnering venues or businesses help off-set program costs <br />through modest participation and application fees. <br />-Participation in workshops is offered at subsidized ticket prices, in order to <br />maintain financial accessibility. <br />-HAC's G&GS is primarily intended to promote and generate steady <br />revenue for local artists, so operating at a profit is not the core aim of this <br />initiative. However, through the consignment partnership arrangement, HAC <br />retains a portion of each sale of artwork in alignment with standard gallery <br />practices, which helps to off-set the costs of operating the G&GS and <br />supports the ongoing improvement of the venue so that artists may <br />continue to flourish. <br />W ith general operating support from the Grassroots Arts Program to <br />DocuSign Envelope ID: 62821657-299D-480B-BFAB-4847EAB8AB9E