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How will you <br />evaluate whether or <br />not your goals have <br />been met? <br />A key component of evaluating HAC’s long and short-term goals is the <br />ability to properly collect and analyze data from G&GS sales, strategic <br />marketing campaigns, donor events, public programs, and other information <br />from partner organizations and businesses. <br />HAC is committed to closely tracking the impact of programming through the <br />G&GS in downtown Hillsborough, as well as soliciting feedback and data <br />from partnering venues and businesses, and requesting demographic and <br />geographic information through event registration processes. By analyzing <br />data collected through its programs, HAC will understand how strategic <br />marketing efforts are helping to increase exposure and impact of the HAC <br />mission. Evidence of this further will come through increased sales and <br />donations, visitation, volunteer engagement, and audience participation. <br />Additionally, social media reach is carefully tracked and is an area of <br />focused growth. Through the ongoing collection of feedback from partner <br />businesses and cultural organizations in Hillsborough, HAC will continue to <br />track the tremendous economic and tourism impact of local arts programs. <br />Another way HAC will collect data and evaluate organizational goals this <br />fiscal year is by producing targeted surveys that will be distributed to <br />audiences in various capacities. A public survey will be utilized to collect <br />general feedback, interest, and needs for future HAC outreach by gathering <br />responses from the community at large. Surveys tailored to event <br />registrants will inform adjustments and planning for specific programs. <br />Lastly, a survey to HAC’s closest supporters, including donors, volunteers, <br />and sponsors, will inform how well HAC is achieving its mission and ensure <br />continued engagement from necessary stakeholders. Internal audits, <br />projects with external consultants, and discussions among HAC leadership <br />will be used to guide thoughtful discussion surrounding the organization's <br />progress towards its strategic goals. <br />All of these data collection and evaluation methods will be facilitated and <br />supported through the requested funding for capital improvements. HAC will <br />be working with an experienced service provider, CMIT Solutions, to <br />upgrade and implement technology investments this summer. These capital <br />expenditures are expected to support the organization for at least another <br />5-7 years with minimal maintenance required. Once the upgrade is <br />complete, this will be a huge milestone with a clear completion date that will <br />serve as verification that this particular goal has been achieved. Key <br />progress points that will indicate the funding has been spent effectively will <br />include the completion of cleansing old devices of sensitive data, <br />repurposing existing technology where possible in order to expand team <br />and operational capacity, and the implementation of HAC-owned laptops <br />and devices. User experience, efficiency of operations, and established <br />KPIs will be assessed in order to verify the transition to updated, HAC- <br />owned devices is successful and a worthwhile investment. Ongoing <br />evaluation of this capital investment will occur, to ensure that depreciation <br />is recorded appropriately and so that HAC can plan accordingly for any <br />future expenses that may need to be made to keep programs and <br />operations running. <br />How do you promote HAC’s signature events are designed to be accessible, diverse, inclusive, <br />DocuSign Envelope ID: 62821657-299D-480B-BFAB-4847EAB8AB9E