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HAC strives to continue optimizing its mission through timely investment in <br />administrative needs so that HAC’s most essential services for artists and <br />audiences can continue without interruption for years to come. As a <br />primary provider of free arts programs in Orange County and a flagship <br />organization of Hillsborough’s cultural scene, HAC aims to revamp and <br />upgrade key technological equipment in order to most effectively serve the <br />community. <br />HAC’s short and long-term goals include, but are not limited to: <br />-Improve programmatic offerings by consolidating efforts where sharing <br />resources among programs is feasible and in the best interest of <br />maximizing audience engagement, financial support, and staff/volunteer <br />time and energy. <br />-Collaborate with local organizations, schools, leaders, and community <br />groups to encourage increased participation in the arts across all <br />demographics. <br />-Continually adopt best practices in arts administration, including volunteer <br />recruitment, training, and engagement, as well as fundraising, marketing, <br />and arts education, through professional development opportunities for <br />staff and board members. <br />-Expand opportunities for performing artists from diverse backgrounds to <br />share their work in Hillsborough, including an emphasis on hiring <br />multicultural and emerging artists/groups at major public events. <br />-Increase exposure and awareness of the HAC Gallery & Gift Shop in the <br />Orange County community to sustain high rates of sales and visitation, and <br />to drive additional opportunities for local artists. <br />-Explore additional partnerships and funding sources, while improving <br />efforts of our Sponsorship Program and individual giving Sustainer <br />Program. <br />-Fine-tune strategic marketing plans to raise overall awareness of HAC’s <br />mission and promote Hillsborough as a top destination for arts, culture, and <br />tourism. <br />A capital investment in updated technology will facilitate HAC’s operation <br />goals by: <br />-Providing staff with HAC-owned devices that will securely store <br />organizational data and maintain necessary software updates. This will <br />reduce the burden on dedicated staff so they can continue to support HAC <br />in a professional and effective manner, while ensuring HAC can navigate <br />any future succession needs. <br />-Reducing overall costs related to printing, administrative, and office tasks, <br />by investing in technology that most efficiently offers modern methods of <br />operating. <br />-Improving sales monitoring and volunteer management through an updated <br />point-of-sale system at the G&GS, which will further allow HAC to <br />determine areas for expanded impact for artists. The device that has been <br />in use for the past 6 years will no longer be supported by HAC's merchant <br />services provider this summer and must be replaced. <br />-Reducing barriers of communication and collaboration between staff <br />members, volunteers, board members, and other arts organizations/key <br />community stakeholders. <br />-Ramping up marketing efforts to ensure HAC programs continue to support <br />the unique needs of local artists and further the reach of cultural <br />DocuSign Envelope ID: 62821657-299D-480B-BFAB-4847EAB8AB9E