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Please describe <br />efforts by your <br />organization to <br />generate revenue. <br />The Chelsea generates revenue through a combination of earned and <br />contributed sources including ticket sales, concessions, donations, <br />fundraising, sponsorships, and membership support as follows: <br />Ticket Sales are the largest single source of revenue. Patrons purchase <br />tickets to attend film screenings and special events. The theater offers set <br />ticket prices with discounts for members, senior citizens, <br />students/teachers, and first responders. The first show of the day is always <br />discounted for all as is the summer Late Night Series which targets <br />younger (student and young adults) audiences. W hile a few special shows <br />may have a higher ticket price, in general we aim to keep ticket prices <br />affordable and within range of other movie theaters in the area. <br />Concessions and merchandise. Concessions include popcorn, candy, soft <br />drinks and wine and beer. This revenue is proportionate to the number of <br />tickets sold. W e also sell merchandise including gift cards, t shirts, and <br />hats. In October 2022 we started to carry specialty books on film, for <br />purchase. This new line of merchandise offers an added educational value <br />as well as books that are typically not sold elsewhere in the Triangle. <br />Philanthropic gifts, including membership support and unrestricted gifts, <br />make up about 40% of income. Memberships are sold on a rolling year- <br />round basis and renewal notices are sent out monthly. Semi-annual <br />membership drives and annual appeals are handled by both snail mail and <br />electronically. Donors and members have the option to contribute by mail, <br />on-line, or on-site when purchasing tickets. Membership support has <br />steadily increased since we opened in 2018, with a temporary dip during <br />the pandemic years. W e have also seen members increase their level of <br />giving, including upgrading to higher membership levels and/or making <br />additional gifts. Membership fees contribute to the theater's financial <br />sustainability and foster a sense of community ownership. There are 900 <br />current member households, with another 800 or so who have lapsed but <br />may well respond to renewal and lapsed member campaigns. <br />Special Project Support: The successful 2020 campaign to raise funds to <br />renovate the theater (following the 2018 “Save the Chelsea” campaign) <br />demonstrated the community’s interest in stepping up to help us in times of <br />need. W e are currently evaluating our two out of three aging projectors to <br />plan a campaign needed for their eventual replacement. At this point, <br />discussion among the board is to raise funds for one within the next year. <br />Resumes of artists/administrators <br />Emily_Kass_ED_Resume.docx <br />Anna-Young-Resume.pdf <br />Brink_Resume_Updated.pdf <br />Matthew_C._Brown_-_General_Film_Résumé.pdf <br />Board of Directors List <br />Chelsea_Theater_Board_Terms_as_of_January_2023.docx <br />DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F