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How do you promote <br />and publicize the <br />work of your <br />organization? <br />The Chelsea strives to achieve a comprehensive approach to marketing <br />and publicity. These approaches include: <br />Online Presence: W e maintain a strong online presence through our <br />website, recently revamped for improved ease of learning about films and <br />purchasing advance tickets.. The website include information about <br />upcoming screenings, special programs, and ways to support the theater. <br />Social media platforms (Facebook, Instagram, and Letterboxd) are <br />regularly updated with multiple posts per week. <br />Email Marketing: The weekly emailed program guide has a circulation of <br />5,000. It includes updates on film schedules and special promotions with a <br />direct links to purchase tickets. Additionally, periodic email communications <br />include special content as well as information about membership, <br />fundraising, and volunteer needs. <br />Partnerships and Collaborations: Community partnerships, such as with <br />The Jackson Center, Carolina Performing Arts, the American Dance <br />Festival, and the Carrboro Film Festival, help expand our reach and attract <br />new audiences interested in film and the arts and other topics of community <br />interest. These collaborations range from cross-promotional initiatives, to <br />joint events, and co-sponsored film screenings. <br />Press Releases and Media Outreach: W e provide information to local <br />media outlets, organizations, and special events sites, highlighting <br />noteworthy film screenings and programs. W e maintain relationships with <br />local writers who specialize in film coverage and reviews. <br />Community Engagement: W hen possible, we participate in local events, <br />festivals and forums. W e try to collaborate with area universities to involve <br />students as audience members and interns, and to show special films for <br />class screenings. <br />Street Marketing: W e distribute and post flyer in high-traffic areas, and mail <br />flyers to retirement and community centers. <br />Special Events and Screenings: W e organize special events, such as film <br />previews, director Q&A sessions, or themed screenings. W e collaborate <br />with local filmmakers, artists, and experts to host panel discussions related <br />to the films being showcased. <br />Paid advertising: Although advertising dollars are scarce, we judiciously <br />place ads with W UNC radio, The Indy, the annual Newcomers Guide, and <br />various programs such as the Orange County Artists’ Guild’s Studio Tour <br />brochure. <br />DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F