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How will you <br />evaluate whether or <br />not your goals have <br />been met? <br />To evaluate the extent to which our goals have been met, several factors <br />are considered. These include: <br />Attendance and Ticket/Concessions Sales: Monitoring these reveals much <br />important data. It indicates our success in attracting and retaining <br />audiences. It tells us which films are most popular. Sometimes a film might <br />attract a smaller audience but is critically important to show because of the <br />community it attracts, or the topic presented. Tracking ticket sales also tells <br />us how many seniors, students/teachers, members, and general adults <br />comprise the audience. <br />Audience Surveys: Conducting surveys with theater patrons provides <br />valuable insights into their level of satisfaction and engagement. Questions <br />typically assess satisfaction with film selection, the impact of films on <br />personal perspectives, ideas for new types of programs, and the overall <br />experience at the theater. Surveys are conducted by way of the 5,500 <br />people on our email list as well as on site. <br />Financial support: Membership renewal rates, compared to industry <br />standards, and levels of giving are immediate indicators of community <br />interest as well as our fiscal strength and viability. Similarly, the overall <br />growth of philanthropic support including number of donors and amounts <br />tells us how well we are doing and where we need to place more emphasis. <br />Community Feedback: Soliciting feedback from the local community through <br />various channels, such as social media, email, or comment cards, can <br />offer direct input on how the Chelsea has impacted the community. This <br />feedback can highlight areas of success and areas that may need <br />improvement, as well as identifying potential new areas of emphasis. <br />Partnerships and Collaborations: Assessing the theater's collaborations <br />with community and cultural organizations provides insights into our impact <br />as well as topics of interest and ideas for future and new partnerships. <br />Local Filmmakers and Artists: Evaluating the participation of and impact on <br />local filmmakers and artists can indicate the extent to which we have <br />supported the local creative community. This can include assessing the <br />number and availability of regionally produced films showcased at the <br />theater, the participation of local artists in curated events, and any <br />recognition or support provided to local talents. <br />Long-term Community Involvement: Monitoring the theater's long-term <br />involvement in the community, such as its contributions to film education <br />programs, cultural events, and community initiatives, can help assess the <br />lasting impact achieved. <br />By utilizing these and other formal and informal evaluation methods, the <br />Chelsea Theater can assess the extent to which its goals of entertainment, <br />inspiration, engagement, and enrichment have been met, allowing for <br />continuous improvement and alignment with the needs and expectations of <br />the community <br />DocuSign Envelope ID: 6ECDFBC0-8900-4102-936F-C2F78E943E7F