Orange County NC Website
Browse       Search
Audience Description The W eekend of Art (W OA) is designed to be accessible, inclusive, and <br />offer something appealing for everyone. Hillsborough is a socio- <br />economically, racially, and culturally diverse community with strong rural <br />agricultural roots, a large population of retired adults, and a growing <br />population of young families and urban professionals. Like many <br />communities in North Carolina, this area has experienced exponential <br />growth over the past decade. HAC marketing efforts take into consideration <br />this unique landscape and aim to reach audiences that are a reflection of <br />the community HAC serves, while attracting a broader group of participants <br />from across the state. <br />In 2022, over 5,000 participants were recorded through the W OA, and a <br />similar turnout is projected for 2024. This includes: <br />-Last Fridays & the Art W alk, consistently drawing 1,500-2,000 visitors per <br />month and attracting broad participation from anyone seeking social <br />opportunities in Hillsborough. <br />-The Handmade Parade, typically drawing up to 300 active participants and <br />2,000 spectators. The parade emphasizes multi-generational and multi- <br />cultural representation. <br />-The Handmade Market, attracting at least 3,000 visitors, including a <br />dedicated audience from the former “Art in the Heart of Hillsborough” spring <br />art fair. By cross-pollinating this reimagined market with the parade, HAC is <br />able to achieve a more diverse audience than is generally expected for <br />traditional art fairs. <br />The arts have proven to be a meaningful way for the community to unite <br />across cultural and racial barriers, and HAC is committed to collecting more <br />demographic information through the 2024 W eekend of Art in Hillsborough. <br />DocuSign Envelope ID: E9ED2E06-04DF-47DA-BF1A-31359EF7B971