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32 <br /> Slide #10 <br /> Project Name and Tagline <br /> 1 Name: Orange County Land Use Plan 2050 <br /> r <br /> Tagline options for selection by BOCC: <br /> L Balancing Our Future Needs <br /> The project narne and tag!ne vA 11 be used <br /> 2, Guiding Our Future to develop the pmpect logo and <br /> +i <br /> 3. Planning for People and Places <br /> Leigh Anne King asked the Board to decide on a tagline for the project. <br /> Vice-Chair McKee said he was ok with the tagline, "Balancing Our Future Needs." <br /> Commissioner Richards said the top tagline brings up the question "What are the future <br /> needs?" She said she liked "Guiding Our Future." <br /> Commissioner Greene said she liked the top two taglines. She said "Balancing Our Future <br /> Needs" is more to the point, because there are differences in what our needs are, and the <br /> challenge is to balance those. She said that she did not like tagline three ("Planning for People <br /> and Places") because the plan is for more of the unincorporated areas, and "places" puts you in <br /> an urban frame of mind. <br /> The Board agreed by consensus to not consider tagline three. <br /> Leigh Anne King said that they needed the Board to decide on a tagline during the work <br /> session so they could create the website and begin publicizing the community engagement <br /> program beginning in October. <br /> Commissioner Hamilton said she preferred the tagline "Guiding Our Future," because <br /> "Balancing Our Future Needs" brings up larger questions than what the land use plan is going to <br /> address. <br /> Commissioner Portie-Ascott asked if it is best practice to plan so far out; in this case, to <br /> 2050. <br /> Leigh Anne King said that it is typical to plan 20-25 years in the future, because <br /> transportation also looks that far into the future. She said comprehensive plans and transportation <br /> should be aligned in the same timeframe. She said it may be updated more frequently than 20- <br /> 25 years. <br /> Commissioner Richards asked for clarification that there will be a plan for regularly <br /> updating the comprehensive plan. <br /> Leigh Anne King said there will be. <br /> The Board agreed by consensus on "Guiding Our Future" as the tagline. <br />