2023-08-23 CHOCVB Minutes - Laserfiche WebLink

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• Carolina Inn currently has 70 rooms offline. They will be launching their new private label beer on Friday at 5:30. • Laurie is keeping informed about new development projects as visitors are often curious and we need to be able to inform people about construction delays. Including the new Orange County Library Carrboro branch to open next summer/fall, construction on Rosemary St., and Estes Dr. Board members can find a link here: hLtps://www.oranaecopgtync.gov/1710Nisitors-Bureau • There has been a spike in people at the Welcome Center who are relocating and retiring to the area. Karen Stegman mentioned the construction of over 100 affordable ownership units being developed near Southern Village. • Laurie commented on an upcoming meeting of the diversity committee to review the efficacy of www.chqpelhilldiversiiy.com after a community member inquired as to whether such a program encourages separatism. Guest Speaker—Jessica Herrschaft and Glen Fellman from Clean Advertising & Design Presentation • Laurie introduced guest speaker from Clean(Ad Agency), Jessica Herrschaft and Glen Fellman to present on media plan for FY23-24. • The new"Curiosity Campaign" focuses on small video clips, to show experiences that people can have in Orange County. 15 second interview talking about encounters of visitors with the goal of sparking greater curiosity about Orange County. Create local feel and focus on the soul of Orange County. • Phase I— 12-15 videos,repeat as time allows. • Call to action: Lists of things that they can focus on for content, experiences for people who are visiting. • New bus wrap in production for local CH Transit wrap. • For a review of presentation, see this link: https://www.orangecountync.gov/DocumentCenter/View/25177/Clean Chapel-Hill-Board- Meeting 82323?bidld= Discussion • Shannan- Hillsborough has video content already in production for IG/Reels. Will share so they can work collaboratively. • Sleepy Cat Records might be able to provide sound snippet from local artist • Jeri Lynn—what information can people get from social media about the video? *There will be a landing page to give more context and link to external websites. New Business Katie Murray • Uproar is now in the data collection phase and surveys are being sent to businesses, artists, and stakeholders. • The Welcome Center traffic counts for Hillsborough and Chapel Hill have not been finalized yet. 2 1 P a g e CHOCVB BOD Meeting August 23 , 2023