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For Approval September 20, 2023 <br /> Chapel Hill/Orange County Visitors Bureau <br /> Board of Directors Meeting at Sheraton Chapel Hill <br /> August 23, 2023 <br /> Board Members Present: Karen DeHart- Vice Chair, Spring Council, Karen Stegman, Tanya <br /> Moore, Sharon Hill, Beverly Payne, Jenny Schultz, Jon Hartman-Brown, Rebecca Mormino, Jeri <br /> Lynn Schulke, Shannan Campbell <br /> Not Present: Manish Atma, Grace Holtkamp, Mark Bell, Damon Seils, Heidi Werner Dawson, <br /> Earl McKee <br /> Staff Attendance: Laurie Paolicelli, Marlene Barbera, Hannah Hemphill, Susan Rice, Katie <br /> Murray <br /> Guests: Jessica Herrschaft, Glen Fellman (Clean, Inc), Meredith Saybe, Union Grove Farm, <br /> applicant for At-Large Seat vacated by Lili Englehart <br /> Call to Order <br /> Karen DeHart, Vice Chair called the meeting to order at 8:10 AM. <br /> Introductions <br /> • Jenny Schultz, Executive Director of the Arts Center, has been appointed to the board. <br /> • Rebecca Mormino has joined as the new Executive Director of the Chapel Hill <br /> Downtown Partnership. <br /> • Meredith Saybe is attending as a guest. She has applied for one of the At-Large vacant <br /> seat on the board. <br /> Approval of Minutes <br /> Karen DeHart requested a motion to approve the June 21, 2023, minutes. Sharon Hill made a <br /> motion to approve the minutes and Beverly Payne seconded the motion. With all members in <br /> favor, the minutes were approved as submitted. <br /> Executive Director's Report <br /> • NC Department of Commerce study showing a 21.3% increase in Orange County tourism <br /> growth from 2021. <br /> • Wrexham vs Chelsea key learnings: <br /> o How can we more strategically leverage our alumni network to bring other <br /> popular events to the area? <br /> o Laurie hopes to see Kenan Stadium allow other outside events. <br /> o $17 million in economic impact in the Triangle. This event demonstrated the need <br /> for a, advanced economic impact calculator, which has now been obtained via a <br /> contract with Oxford Economics <br /> • Uproar Summer Arts Event tripled the foot traffic to the Welcome Center. The hotels did <br /> not see a bump in occupancy. Most visitors originated from Triangle and NC origin <br /> points. <br />