2023-06-21 CHOCVB Minutes - Laserfiche WebLink

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• Operating Visitor Center: open 6 days a week, funded by Orange County • Monitoring Business Economy: Weekday business travel sill not here yet, travelers blending business and leisure travel trips—sometimes with spouses and families • Marketing: Black Indigenous People Of Color (BIPOC) And Diversity Programming: diversity website, LGBTQ marketing, mural on the side of the Visitor Center • Publications and Ads: ex—Carrboro brochure, NC Farm Ap, promote Hillsborough on VISITNC • Spreading The Destination Word Nationally, public relations and social media staff • Articles in Pride Journeys and The Local Palate • Storytelling our People and Places: Orange Slices, people remember talking to people and making a people connection • Group Business: Cvent: spent $50,000 - portal for meeting planners • Accommodations: promoting area hotels • Tacking Supply and Demand: short term rentals and Airbnb, occupancy tax collections • 2023/2024 Budget Discussion • Mark Bell reported he is now traveling for business, often mid-week • Question: what can the board do to promote/encourage business travelers to leave the hotel besides just for dinner • Coming up with a list of things to do locally, offering package deals (combining hotel, restaurants, venues) • Looking for experiences plus extra ideas for spouse/families joining business traveler • Offering tours, very popular both hosted and self-guided • Staff agreed to bring back ideas to August meeting New Business Tanya Moore - UNC • August 215t will be the first day of classes at UNC, proceeded by Orientation Week • Maymester UNC course offered: Loving Your Local Art https://summer.unc.edu/course- offerings/course-descriptions/art-and-art-history/ Jon Hartman-Brown, Economic Development Director, Carrboro • Annual Pride Parade will be June 30t" starting at 4:30pm • Parade will end at the Carrboro Town Commons for the Food Truck Rodeo and Dance Party 2 1 P a g e CHOCVB BOD Meeting June 21 , 2023