2023-01-18 CHOCVB Minutes - Laserfiche WebLink

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For Approval February 15, 2023 Chapel Hill/Orange County Visitors Bureau In Person Board of Directors Meeting January 18, 2023 Board Members Present: Chair Mark Bell, Spring Council, Earl McKee, Manish Atma, Karen DeHart, Jon Hartman-Brown, Matt Gladdek, Sharon Hill, Tanya Moore, Beverly Payne, Lisa Ganzzermiller, Lili Engelhardt, Heidi Werner, and Grace Holtkamp Not Present: Mayor Damon Seils, Sharon Hill and Karen Stegman Staff Attendance: Laurie Paolicelli, Marlene Barbera, Mary Salvarezza Also in attendance: Katie Murray, Shannan Campbell, Martina Brooks, Tim Hoke and Allison Leonard (Our State Magazine). Call to Order Chair Mark Bell called the meeting to order at 8:04 a.m. Approval of Minutes Chair Mark Bell requested a motion to approve the November 16, 2022 minutes. Beverly Payne so moved and Manish Atma seconded the motion. With all members in favor, the minutes were approved as submitted. Guest Speaker Introductions: Katie Murray, OCAC Director and Bernie Mann, Our State Magazine Tourism and Travel Updates, Executive Director • The Visitors Bureau has requested a $200,000 Fund Balance Budget Amendment, currently pending approval by the BOCC in February. If approved, three key issues will be addressed: • Create a road map to understand how the market has changed and find out who our visitors are, and what they are looking for, or not looking for. Research whether the young tech sector of 25-35 year olds with high salaries are a potential market for tourism to Orange County. What do we need as communities to provide the visitors with more options. The Destinations International Association (formerly International Association of Convention and Visitors Bureaus) has a blueprint and one facilitator we have asked to use is Shelley Green of Destinations NEXT. Shelly resides in Durham and has a long history in Orange County. • Traditionally we have a soft summer and In partnership with the OC Arts Commission, funding will be designated for Trolleys in Chapel Hill and Carrboro during the UPROAR Festival if the budget amendment is approved. Additional marketing will be required to support summer events in Orange County.