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For Approval September 21, 2022 <br /> Approved September 21, 2022 <br /> Chapel Hill/Orange County Visitors Bureau <br /> In Person Board of Directors Meeting <br /> August 17,2022 <br /> Board Members Present: Manish Atma, Mark Bell -Chair, Spring Council, Heidi Werner Dawson, Lili <br /> Engelhardt,Jon Hartman-Brown, Lisa Ganzermiller, Matt Gladdek, Tanya Moore, Beverly Payne, Damon <br /> Seils, Karen Stegman <br /> Not Present: Sharon Hill, Earl McKee, Aubrey Williams, Shannan Campbell <br /> Staff Attendance: Laurie Paolicelli, Marlene Barbera,Susan Rice,Yvonne Spruell, Katie Murray <br /> Also present:Jessica Herrschaft—Group Business Director, Clean: Advertising& Design,Jon Parker— <br /> Creative Director, Clean:Advertising& Design, Dwight Bassett- Economic Development Officer for the <br /> Town of Chapel Hill, Grace Holtkamp, Merry Hill Farms <br /> Call to Order <br /> Chair Mark Bell called the meeting to order at 8:04 a.m. <br /> Approval of Minutes <br /> Chair Mark Bell requested a motion to approve the June 15, 2022 minutes. Lili Engelhardt so moved and <br /> Beverly Payne seconded the motion. With all members in favor,the minutes were approved as <br /> submitted. <br /> Introductions -Welcome Back <br /> Tourism and Travel Updates, Executive Director <br /> • Hotel Occupancy demand is strong, rates are up though occupancy mid-week is lagging <br /> • "Bleisure"—visitors are coming for business conferences and staying longer for leisure travel <br /> • Short-term rentals are effecting hotel business <br /> • Getting the message out—visitors need to know who we are. How do we effectively reach them <br /> in today's social media platforms <br /> • New publications: Visitor Guide, new map, new restaurant map <br /> • Marlene—"March" Madness will be held on October 27t" (rather than waiting until March 2023) <br /> • The annual Black Alumni meeting returning to Chapel Hill (held in Durham last couple years) <br /> Clean Presentation <br /> https:llacrobat.adobe.com/link/track?uri=urn:aaid:scds:US:3f3d6f21-ce35-4eO2-bfa9- <br /> b753af7c7388#pageNum=1 <br /> New Business <br /> Manish Atma <br /> • Thank you to Manish for hosting the August Board meeting <br /> • Atma Hotel Group New Food Truck- Five Loaves&Two Fishes Food Truck(Jamaican food) <br />