2023-08-23 CHOCVB Agenda - Laserfiche WebLink

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2 | P a g e C H O C V B B O D M e e t i n g J u n e 2 1 , 2 0 2 3 Operating Visitor Center: open 6 days a week, funded by Orange County Monitoring Business Economy: Weekday business travel sill not here yet, travelers blending business and leisure travel trips – sometimes with spouses and families Marketing: Black Indigenous People Of Color (BIPOC) And Diversity Programming: diversity website, LGBTQ marketing, mural on the side of the Visitor Center Publications and Ads: ex – Carrboro brochure, NC Farm Ap, promote Hillsborough on VISITNC Spreading The Destination Word Nationally, public relations and social media staff Articles in Pride Journeys and The Local Palate Storytelling our People and Places: Orange Slices, people remember talking to people and making a people connection Group Business: Cvent: spent $50,000 - portal for meeting planners Accommodations: promoting area hotels Tacking Supply and Demand: short term rentals and Airbnb, occupancy tax collections 2023/2024 Budget Discussion Mark Bell reported he is now traveling for business, often mid-week Question: what can the board do to promote/encourage business travelers to leave the hotel besides just for dinner Coming up with a list of things to do locally, offering package deals (combining hotel, restaurants, venues) Looking for experiences plus extra ideas for spouse/families joining business traveler Offering tours, very popular both hosted and self-guided Staff agreed to bring back ideas to August meeting New Business Tanya Moore - UNC August 21st will be the first day of classes at UNC, proceeded by Orientation Week Maymester UNC course offered: Loving Your Local Art https://summer.unc.edu/course- offerings/course-descriptions/art-and-art-history/ Jon Hartman-Brown, Economic Development Director, Carrboro Annual Pride Parade will be June 30th starting at 4:30pm Parade will end at the Carrboro Town Commons for the Food Truck Rodeo and Dance Party