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2023-08-23 CHOCVB Agenda
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2023-08-23 CHOCVB Agenda
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10/13/2023 4:56:12 PM
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Sent June Press Releases: None June Blogs– Ways to Celebrate Juneteenth in Orange County NC; Top Summer <br />Festivals in Chapel Hill & Orange County. <br /> <br />Other Accomplishments/Activities <br />Call with Circle Park on possible partnership <br />Participated in VisitNC Webinar on Outdoor NC on June 8 <br />Participated in Chapel Hill Downtown Partnership Board Meeting on June 8 and followed up with report to staff. <br />Participated in calls with CLEAN on June 14, 26, 28 discussing upcoming media campaigns, advertising plan, bus wrap <br />and more <br />Staff Zoom calls on June 6, 14, 27 <br />Proof weekly Susan Rice’s web calendar list <br />Reviewed Tina’s July social media calendar on June 30 <br />Hold monthly communications dept. staff meeting <br /> <br />Budget and Publication Inventory <br />Inventory as of June 30, 2023: Official 22-23 Visitors Guide—10,650; Official Visitors 22-23 Map—6,300; 22-23 Dining <br />Map Pads –57 <br /> <br />During June we had 56,131 website visits. For the 22-23 year we have 562,985 visits up from 21-22 with 390,107 visits. <br />For fiscal year 2022-23 we distributed 247 images down the 2021-22 distribution of 265 images. Had 274 definite media <br />runs up from 247 last year. Bureau was referenced 124 times, up from 111 the previous year in media stories. <br /> <br />Welcome Center walk-in visitors for 22-23 4398 vs 21-22 at 2350 <br /> <br />Tina Fuller Website Social Media Report (June 1 – June 30, 2023) <br />Facebook – Beginning 22,674/Ending 22,954 Increase 280; Posts 16 <br />Twitter – Beginning 5,689/Ending 5,692, Increase 3; Tweets 13 <br />Instagram – Beginning 5,725/Ending 5,987, Increase 162; Posts 3 <br />Pinterest - Beginning 597, Ending 597 Increase 0; posts 80 <br /> <br />Fiscal YTD 22-23 New Likes/ Followers Total Posts <br />Facebook 1498 242 <br />Twitter 35 268 <br />Instagram 534 63 <br />Pinterest 1 944 <br /> <br /> <br />Fiscal YTD 21-22 New Likes/ Followers Total Posts <br />Facebook 1494 279 <br />Twitter 247 375 <br />Instagram 482 67 <br />Pinterest 8 1063 <br /> <br /> <br />Social Media work <br />• Day to day postings/monitoring comments on posts/monitoring mentions of VB from others/engaging on posts by <br />other businesses and people. <br />• Created content calendar for July. <br />• Reviewed Flip to contest submissions with Marlene. <br />• Worked with Triangle Media on Instagram and FB collaborations. <br />• Paid social (in-house): <br />o On-going Facebook like campaign $5/day; Ad began 1/23/2023 targeting the Charlotte market. 854 paid <br />likes to-date, $924.81 spend. <br />o Boosted Summer Festival blog $200/14 days.
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