Agenda 10-10-2023; 6 - Greene Tract Community Engagement Proposal

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3 Criteria Maximum Point Value 1. Consultant experience as it relates to the scope of services of 15 the RFP and project deliverables 2. Technical approach to the project, proposed tasks, and 20 timeline to complete work 3. Project Organization 15 4. Consultant's capability and capacity to perform project 10 5. Community Engagement Strategy 20 6. Total cost of proposed services 20 Total 100 Based on the proposal evaluation process, the review committee unanimously recommends Gensler for contract award. Gensler is a nationally-recognized land planning and community engagement consulting firm with a Raleigh office dedicated to the North Carolina Piedmont that supports 45 staff. Gensler features the Gensler Research Institute, which explores equitable design solutions to create diverse spaces for clients and communities. Gensler is being supported by VHB on this project, utilizing VHB's prior experiences in working with both towns and the county on varied planning projects, most recently a Traffic Impact Analysis for St. Paul's Village, located at the intersection of Rogers Road and Purefoy Drive. Summary of Project Scope and Approach The Gensler and VHB proposal is intended to assist Orange County, the Town of Carrboro, and the Town of Chapel Hill with community engagement services to coordinate and manage the community engagement strategy for the development of the Greene Tract Master Plan. Community engagement efforts will be a central component to the master planning process and will encompass innovative and inclusive community engagement initiatives, focusing on underserved communities and communities of color. All services on behalf of the Greene Tract must be consistent with the "mutual promises and obligations" for "Public Participation and Decision-Making" established by the 2021 Greene Tract ILA, including commitments to Public Engagement, Affordable and Mixed Income Housing and other uses, a School Site with Public Recreation, Connectivity, and a Development Agreement. The project features a 16-month timeline, with 12 months dedicated to direct public engagement. Over this timeline, Gensler and VHB will use a four-phased approach to provide these services to the Greene Tract partners: o Phase A: Planning & Strategy, featuring an Engagement Strategy and Communications Roadmap, and a Planning Report that includes Site Visit findings, a Community Asset Map, and initial interview findings; o Phase B: Engagement Implementation, featuring more in-depth interviews, listening sessions, a public survey, design workshops, community event tabling, and community walk and talks;