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a:806 McCulloch Street,Suite 102,Raleigh,NC 27603 p:919.544.2193 w:cleaninc.com <br />o Work that coordinates with media and creative teams the specific ad run dates,images, <br />CTAs,and messaging for all varied paid media buys. <br />o Management and tracking of monthly billing/budget:generation and reconciliation of <br />project and account invoices. <br />o Prompt notification of the Client if we are going over on scope/agreed upon hours. <br />o Monitoring and funneling with the larger team the agreed-upon review/analysis of the <br />existing media plan,results/reporting,and metrics. <br />Paid Media Planning and Management <br />•Overall and ongoing strategic media recommendations and approach,including allocation with <br />select partners/vendors. <br />•Research,planning,negotiation,placement,and management of both traditional and non <br />traditional media. <br />•Coordination with all third parties on external media buys unless separately arranged by the <br />Client (ex:radio stations,talent,TV stations,print media,online media,event sponsorship <br />details,etc.) <br />•Purchasing and billing of media on behalf of the Client. <br />•Includes related added-value programs,and any traffic related to that same media <br />•Deployment of appropriate methods for measuring the impact of executed media strategies and <br />tactics.This includes ongoing review and analysis of campaign against goals with agreed-upon <br />reporting frequency. <br />Strategy Development and Implementation <br />•Development and identification of a strategic framework each year on behalf of the destination;to <br />be revisited as needed. <br />•Ongoing monitoring of work and reviews to ensure creative and idea execution are delivering <br />against approved/recommended strategic direction. <br />•Recommendations on additional research that may be needed,whether qualitative or <br />quantitative. <br />Creative Development and Direction <br />•Develop a results-driven creative campaign,including a comprehensive destination brand and <br />messaging for the Chapel Hill/Orange County area. <br />•Provide campaign direction,creative concepts,and development against all paid media plan <br />deliverables. <br />•Provide traditional/non-traditional big ideas based on the strategic direction and brand <br />positioning. <br />•Align copy and visuals to recent photography and other campaign elements,including audience <br />and target viewership of selected advertising medium. <br />•Standardize all campaign elements and create continuity and consistency for the brand.• <br />Design team and mechanical artists to resize all advertising and creative elements to <br />specifications for media placements and vendors. <br />o Provide management of the production of various creative concepts and delivery to media <br />vehicles as required,along with support from account and project management. <br />DocuSign Envelope ID: 748B1B59-8971-48E1-8D31-C296098593AFDocuSign Envelope ID: F58DEB3D-D027-4315-B5DC-5EF4F920FC7B