Orange County NC Website
EXHIBIT 1 <br />Client:Chapel Hill/Orange County CVB <br />Project:’23 –’24 Contract (July 1 ,2023 –June 30,2024) <br />Date:07/10/2023 <br />This contract confirms that Chapel Hill/Orange County Visitors Bureau,hereinafter referred to as Client,has hired <br />Clean,Inc.of 806 McCulloch Street Suite 102,in Raleigh,North Carolina,hereinafter referred to as Agency,as its <br />Agency of Record. <br />1.Agency of Record <br />As the Client’s Agency of Record partner,the Agency has been retained to execute and/or oversee the <br />research,planning,public relations (as needed),and creative work for destination marketing services <br />needed to promote the Client.Under this Agency of Record contract,the Agency has authority to <br />purchase media and outside services on the Client’s behalf and based on approval of written estimates by <br />the Client and receive standard agency compensation. <br />2.Summary of Services <br />The Agency will provide a range of services associated with the strategies and plans presented to the <br />Chapel Hill/Orange County Visitors Bureau and included below for the period of July 1,2023 –June 30, <br />2024,with the possibility to renew if all parties are in agreement. <br />A summary of the overall scope of services is as follows.These services are recommended based on past <br />work and experiences.New executions and services may be added and existing may be removed should <br />strategy,creative,or other circumstances direct that change may be needed.Should the scope of services <br />shift,a separate scope of work document or change order will be sent to the Client to cover additional <br />costs. <br />The following accounts for a scope of services associated with a dedicated brand team who will work on <br />your account from each department: <br />Account Management and Oversight <br />•Account management and direction for all work and agreed-upon deliverables,which may <br />include:strategy,paid media across all channels,creative development,and production.• <br />Account team will be responsible for managing/coordinating the following activities:o Main <br />day-to-day point of contact to manage the account and funnel all <br />communications/requests from the Client to the internal brand team and departments. <br />o Scheduling and attendance of Client meetings,and presentations as needed when <br />requested by the Client and the board of directors. <br />o Development of presentations as needed for marketing committee/board meetings. <br />o Generation and weekly updates of status reports and regular status calls as needed; <br />monitoring of timelines and priorities. <br />o Review and sharing of all strategy and creative work with the Client. <br />o Development of schedules for review and approval of creative against media buys; <br />sharing of schedules for each with the Client;planning of workflow. <br />o Coordination and submission of all paid media on a timely basis with the media and <br />project management team. <br />DocuSign Envelope ID: 748B1B59-8971-48E1-8D31-C296098593AFDocuSign Envelope ID: F58DEB3D-D027-4315-B5DC-5EF4F920FC7B