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Other Accomplishments/Communications Activities <br /> Participated in VisitNC Webinar on Content Creation on August 10. <br /> Participated in Chapel Hill Downtown Partnership Board Meeting on August 10. <br /> Participated in calls with CLEAN on August 9,28 <br /> Staff Zoom calls on August 8,22 <br /> Call with Orange EDC Amanda and Lindsey to discuss video IG promotion <br /> Participated in SATW Eastern Chapter Board via Zoom on August 30 <br /> Proof weekly Susan Rice's web calendar list <br /> Proofed Marlene's Group Activities sheet to provide for group conferences <br /> Reviewed Tina's September social media calendar <br /> Held monthly communications dept. staff meeting <br /> Photographer Steven Whitsitt took photos of Carolina Basketball Museum <br /> Enewsletter-Wrote and sent September Check It Out on August 31 to 3,590 subscribers <br /> Volunteered in the Welcome Center for Uproar last Saturday on August 12 <br /> Sent rest of visitor reports to Katie Murray of those requesting specifically info on Uproar through August 12. <br /> Clean designed new Business Cards <br /> Attended the Carolina Inn's Fridays on the Front Porch on August 25 when new 1924 Beer released for anniversary. <br /> Budget and Publication Inventory <br /> Inventory as of August 31,2023: Official 22-23 Visitors Guide-7,350; Official Visitors 22-23 Map-4,200; 22-23 <br /> Dining Map Pads—28;Mural Map Pads 38 <br /> During August we had 45,063 website visits. <br /> Website Social Media Report(August 1,2023—August 31,2023) <br /> Facebook—Beginning 23,166/Ending 23,215 Increase 49; Posts 27 <br /> Twitter—Beginning 5,683/Ending 5,701,Increase 18; Tweets 17 <br /> Instagram—Beginning 6,153/Ending 6,220, Increase 67; Posts 3 <br /> Pinterest-Beginning 598,Ending 600 Increase 2;posts 73 <br /> Social Media work <br /> • Day to day postings/monitoring comments on posts/monitoring mentions of VB from others/engaging on posts by <br /> other businesses and people. <br /> • Created content calendar for September. <br /> • Reviewed Flip.to contest submissions with Marlene. <br /> • Meeting with LP and Rory,Triangle Media re: new campaign on hotel leisure videos. Contacted the Hampton and <br /> Aloft hotels and connected them to Renee from Triangle Media to schedule video shoots. <br /> • Attended Friday Center Open House featuring Carolina Catering—took photos and video snippets for future use. <br /> • Attended Carolina Inn 1924 event—shared on Instagram. <br /> • Attended virtual meeting with Amanda and Lindsey from EDC re: video collaboration. <br /> • Cleaned up YouTube channel: deleted old in-house event videos, changed out political/Covid videos from public <br /> to private link only.Kept all professionally done videos that are still, or mostly still relevant. <br /> • Reached out to Asher to inform him about the Google Ads account issue. <br /> • Paid social(in-house): <br /> o On-going Facebook like campaign$5/day; Ad began 1/23/2023 targeting the Charlotte market. 959 paid <br /> likes to-date at$1102.00 spend. <br /> o UNC Parents/Student Things to Know blog. $200 for 14 days 12087 post engagements, 16,668 reach, <br /> 35,969 impressions I cost$.10 per engagement. <br /> o Weekend Faves blog, $200 for 8 days 1 167 post engagements,2273 reach, 6,068 impressions I cost$0.39 <br /> per engagement(note: ad ends Sep 6th) <br /> Website work <br /> • Created,published or re-published blogs in CMS: Weekend Favorites for September;What's for Brunch <br /> • Continued Reviewing Google Analytics GA4 to better understand the difference between old and new—very <br /> confusing. Cannot find anything relating to Book>Direct. <br /> • Selected featured events to display on home page for September&October. <br />