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CHAPEL HILL/ORANGE COUNTY VISITORS BUREAU <br /> BOARD OF DIRECTORS MEETING <br /> 8:00 A.M.-9:00 A.M. <br /> September 20, 2023 <br /> Sheraton Chapel Hill <br /> I. Call to Order Mark Bell, Chair <br /> II. Approval of Minutes Mark Bell, Chair <br /> III. Executive Director Report for Board Discussion* Laurie Paolicelli <br /> IV. New Business Mark Bell, Chair <br /> a. Two new applicants to Visitors Bureau Board. <br /> V. Old Business Mark Bell, Chair <br /> VI. Adjournment <br /> Board Discussion: <br /> 1. The future of the Orange County tourism industry. A commissioned study that will require your input <br /> with an outside contractor, Destination Next. This company helped Raleigh and countless other <br /> destinations to determine their strengths and weaknesses and launch a 5-year plan. <br /> 2. Follow-up to Chairman Mark Bell's request for a program that reaches business travelers before they get <br /> to Orange County and encouraging them to explore the area while giving them ideas. <br /> 3. A new marketing plan focused on showcasing hotels and recruiting more business travel and meetings. <br /> How/if to better align this with Chapel Hill's LAUCH AND JUNCTION INCUBATOR program. <br /> 4. Update on ad agency's work on next phase of marketing. <br />