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50 <br /> Slide #79 <br /> Community Services <br /> Occupancy Tax History <br /> CccupancyTax Revenue History <br /> 8�B2R5LY <br /> 5189o-Ap4 <br /> }Lpr,7L 816616dt <br /> Si Wo-ApO <br /> $�nrfr� Skiax,vo <br /> SkrLUALu <br /> Sk�A� <br /> }np+o <br /> 569C A[C <br /> Se¢A¢ <br /> i Wo-Ap4 <br /> SrLUALu <br /> 8 <br /> rrnu.}ia rrmaa.n mm�.Le rrmL�Lr remra■ 'rman 'rmLaao rrmxo-i rrmx�i nma3.n ay'rrms-x+ed.L <br /> GRANGE COUNTY <br /> 79 M DRT[[CARDL]NA <br /> Commissioner Greene asked what kind of results they get from the advertising strategies. <br /> Laurie Paolicelli said it is a majority digital and they can see directly what is marketed and <br /> advertised along with demand in offices and area businesses. She said they are seeing a great <br /> demand for special events, live music, and more inquiries for athletics fields. She said pickle ball <br /> is growing in popularity. She said there is also an increase in requests for weddings and special <br /> events. She said it is mathematical how they target, and they are able to see direct ties as a result <br /> of advertising. She said they target digital display ads and there are fewer guesses in advertising <br /> because they can see the analytics. <br /> Commissioner Richards asked why they are requesting additional funding for the business <br /> grants. She asked if it was because they need more funds or if it has to do with the quality of the <br /> applicants. <br /> Amanda Gardner said it is both. She said that they need additional funds to help the <br /> businesses and that having more money would mean higher awards to applicants. She said that <br /> looking at averages across the lifetime of the program, the average has been $5,000 per applicant <br /> when the grant allows up to $10,000. She said they are coordinating with the business council <br /> entities so that there is access to the resources for the small businesses to improve their financial <br /> reporting. <br /> Commissioner Richards asked for demographic data on who is applying, who is getting <br /> grants, and if they are doing referrals. <br /> Commissioner Hamilton said she would also like to see the data and if the results are <br /> getting the results. <br /> Amanda Gardner said that they require a 6-month expenditure report after the grant award <br /> and that shows how the business is doing. <br /> Commissioner Hamilton said that she thinks they will need a longer timeline for reporting. <br /> Vice-Chair McKee asked about the Uproar Festival. <br /> Laurie Paolicelli said they are excited to work with the Arts Commission and they just <br /> started publicizing the event. She said they recently contacted Our State and Local Palate <br /> magazines. She said they are bringing a trolley in and will direct people during the festival. <br />