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1 <br /> ORANGE COUNTY <br /> BOARD OF COMMISSIONERS <br /> ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: September 5, 2023 <br /> Action Agenda <br /> Item No. 8-j <br /> SUBJECT: Marketing Communications Management Agreement with Clean, Inc. <br /> DEPARTMENT: Economic Development/Visitors <br /> Bureau <br /> ATTACHMENT(S): INFORMATION CONTACT: <br /> July 1, 2023 through June 30, 2024 Laurie Paolicelli, 919-245-4322 <br /> Agreement Between the Chapel <br /> Hill/Orange County Visitors Bureau <br /> and Clean, Inc. <br /> PURPOSE: To approve a professional services agreement for tourism marketing and advertising <br /> with Clean, Inc. <br /> BACKGROUND: The Visitors Bureau has maintained an advertising agency contract for twenty- <br /> three years to accomplish media buying and online campaign work for Orange County with the <br /> goal of growing demand for tourism and conferences which strengthens economic impact. Orange <br /> County's tourism economy returned to pre-pandemic levels in the 2022-2023 fiscal year. Although <br /> an economic slowdown is anticipated later this year and travel spending will not be immune to the <br /> reduction in consumer spending, Orange County's occupancy tax revenues will remain on par <br /> with previous year's demand. <br /> FINANCIAL IMPACT: The contract cost for FY 2023-24 is $575,312. This amount was included <br /> in the FY 2023-24 BOCC Approved budget. No further appropriation of funds is needed. <br /> SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goal is applicable to <br /> this item: <br /> • GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY <br /> The creation and preservation of infrastructure, policies, programs and funding necessary <br /> for residents to provide shelter, food, clothing, and medical care for themselves and their <br /> dependents. <br /> Tourism is a clean and green industry that fuels the economy leading economic self-sufficiency <br /> of Orange County residents. <br /> ENVIRONMENTAL IMPACT: There is no Orange County Environmental Responsibility goal <br /> impact associated with this item. <br /> RECOMMENDATION(S): The Manager recommends that the Board approve and authorize the <br /> Manager to sign the Agreement, and that the funds be encumbered out of the 2023-2024 Visitors <br /> Bureau budget. <br />