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50 <br /> 1 Slide #79 <br /> Community Services <br /> Occupancy Tax History <br /> Occupancy Tax Revenue History <br /> SIMB.M1 <br /> SLBOC� }[,pF:,7rA <br /> SL6diAi <br /> skaau„7e <br /> 91W6.AD; _.. Sk�57.7fid: <br /> $1a7,67 ;1,1F,53O <br /> 53JW®t <br /> Z;3,=PM <br /> M <br /> $E03AMn�V <br /> 5$36'kLC <br /> S. <br /> r-Xl -:a F�Ia rf 1411F P!1®:"_. ___?LA 79' to ffwl 30 IY1 31 "Xml51 Ate? MFFq rYXMSU dMA <br /> ORANGE COUNTY <br /> i� itiORTI I CAROLINA <br /> 2 <br /> 3 Commissioner Greene asked what kind of results they get from the advertising strategies. <br /> 4 Laurie Paolicelli said it is a majority digital and they can see directly what is marketed and <br /> 5 advertised along with demand in offices and area businesses. She said they are seeing a great <br /> 6 demand for special events, live music, and more inquiries for athletics fields. She said pickle ball <br /> 7 is growing in popularity. She said there is also an increase in requests for weddings and special <br /> 8 events. She said it is mathematical how they target, and they are able to see direct ties as a result <br /> 9 of advertising. She said they target digital display ads and there are fewer guesses in advertising <br /> 10 because they can see the analytics. <br /> 11 Commissioner Richards asked why they are requesting additional funding for the business <br /> 12 grants. She asked if it was because they need more funds or if it has to do with the quality of the <br /> 13 applicants. <br /> 14 Amanda Gardner said it is both. She said that they need additional funds to help the <br /> 15 businesses and that having more money would mean higher awards to applicants. She said that <br /> 16 looking at averages across the lifetime of the program, the average has been $5,000 per applicant <br /> 17 when the grant allows up to $10,000. She said they are coordinating with the business council <br /> 18 entities so that there is access to the resources for the small businesses to improve their financial <br /> 19 reporting. <br /> 20 Commissioner Richards asked for demographic data on who is applying, who is getting <br /> 21 grants, and if they are doing referrals. <br /> 22 Commissioner Hamilton said she would also like to see the data and if the results are <br /> 23 getting the results. <br /> 24 Amanda Gardner said that they require a 6-month expenditure report after the grant award <br /> 25 and that shows how the business is doing. <br /> 26 Commissioner Hamilton said that she thinks they will need a longer timeline for reporting. <br /> 27 Vice-Chair McKee asked about the Uproar Festival. <br /> 28 Laurie Paolicelli said they are excited to work with the Arts Commission and they just <br /> 29 started publicizing the event. She said they recently contacted Our State and Local Palate <br /> 30 magazines. She said they are bringing a trolley in and will direct people during the festival. <br />