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SCOPE OF WORK <br />Visit Chapel Hill: YouTube Experiment <br />DATE: <br />8/24/2023 <br />BRAND: <br />Visit Chapel Hill <br />PARTNERS: <br />Laurie Paolicelli <br />AGENCY: <br />Circle Park, LLC <br />CONTACT: <br />Asher Bykov <br />This Scope of Work (“SOW”) is being entered into between Circle Park, LLC (“Agency”) and Visit <br />Chapel Hill (“Client”). <br />1. EXECUTIVE SUMMARY <br />Client hereby permits Agency to support the Visit Chapel Hill team on media production, social media <br />management, and advertising channel management from September 1, 2023 through September 30, 2023 <br />(1 month). <br />Project Objectives with Measurable Key Indicators are detailed within the provided document <br />titled “SOW: Visit Chapel Hill x Circle Park”. This document provides details for the “Overall <br />Project Objective” with measurable Key Results outlined. <br />2. IN-SCOPE SERVICES <br />This SOW is limited to the specific services and deliverables as provided below; provided that such scope <br />as well as the Agency’s internal resources to service such scope, shall be kept at levels reasonably <br />required to service this project, in the Agency’s discretion. In the event, in the Agency’s discretion, <br />services or deliverables not already provided for hereunder are requested by the Client, or the scope, <br />volume, and cadence of deliverables begin to exceed the Agency’s reasonable resources to deliver the <br />project under the budget and service charges originally contemplated hereunder (“Out of Scope Work”), <br />Agency reserves the right to require the Client to sign a change order or an additional scope of work <br />document before such Out of Scope Work is commenced. <br />Agency will provide the following services for the 1-month project: <br />(a) Media Production: Agency will deploy a production team to Chapel Hill and record content about <br />local businesses, landmarks, and town members, capturing both promotional assets and/or <br />conversational content. <br />(b) Social Media Management: Agency will manage the Client’s social media channels, including <br />content creation and scheduling. <br />(c) Ad Channel Management: Agency will strategize, create, and manage targeted ad campaigns on <br />YouTube to reach the desired audience effectively. <br />Detailed breakdown of each service with deliverables: <br />(a) Media Production: <br />●Pre-production: Agency will research, contact, and vet interviewees and craft compelling <br />scripts to effectively convey the desired message for the digital assets. <br />Exhibit 1 <br />DocuSign Envelope ID: CAC818ED-DF6E-4D68-940B-D695AFCF3A68