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43 <br /> Kimley>))Horn White Cross Retail—Orange County, NC <br /> 3.0 Traffic Generation <br /> The White Cross Retail development proposes to construct approximately 11,000 square feet of <br /> retail space. The traffic generation potential of the development was calculated using the data <br /> published in Trip Generation (Institute of Transportation Engineers, 11th Edition, 2021). <br /> Table 3.1 summarizes the estimated traffic generation potential of the proposed White Cross <br /> Retail development. <br /> Table 3.1 <br /> ITE Traffic Generation Vehicles <br /> Land AM Peak Hour PM Peak Hour <br /> Use Land Use Intensity <br /> Code In Out In Out <br /> 822 Strip Retail Plaza (< 40k SF) 11,000 SF 18 13 41 42 <br /> As shown in Table 3.1,the proposed development has the potential to generate 31 new trips in the <br /> AM peak hour and 83 new trips in the PM peak hour on a typical weekday. <br /> 5 <br />