2023-129-E-Destination NEXT a subsidiary of NEXTFactor Enterprise-Stakeholder assessment and workshop

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February 21, 2023 Laurie Paolicelli Executive Director Chapel Hill/Orange County Visitors Bureau 308 W. Franklin Street Chapel Hill, NC 27516 (via email) DestinationNEXT Online Diagnostic Assessment & Workshop Dear Laurie, As discussed, we are delighted to work with you to deliver a new DestinationNEXT stakeholder assessment and workshop. The two deliverables are listed below: 1. Conduct an online assessment of key stakeholders to gain feedback from stakeholders on DestinationNEXT variables for destination strength and community support, and produce a detailed diagnostics report. 2. Hold a half-day workshop with your Board, Management Team, and/or key stakeholders to discuss the results. Details are provided below: Online Assessment The online diagnostic tool is designed to assist DMOs in conducting an objective self-assessment which can help them determine priorities and strategies for the future. The tool presents a framework that DMO leaders and communities can use to critically assess the destination. It also helps to start a conversation and provide focus on what needs to be done in the future. The tool is not intended to be a benchmarking index to rank DMOs or destinations. The tool is based on 24 variables related to destination strength and community alignment. Within each variable, a series of metrics are also identified which offer the opportunity for DMOs to gather data and provide a more in-depth look at the variable. In consultation with the client, a survey will be prepared using the DestinationNEXT 2.0 scenario model. Additional questions to address some specific issues and topics can be added. An email with a link to the survey will be prepared to be sent out by the client to key stakeholders. nextfactorinc.com EXHIBIT A DocuSign Envelope ID: 8890EB42-F64E-4E1E-9996-DA9AD8109FF5