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<br /> <br /> <br />VISUALIZATION & DATA INTELLIGENCE <br />SCOPE DESCRIPTION <br />February 15, 2023 <br /> <br />2 <br /> <br /> <br />Critical Components of Development Approach <br /> <br />i. User Interface (UI) Design. An artful and intuitive design that reflects agency vision and culture <br />is important for creating a user’s first impression and the user experience. The design will <br />support how content is accessed and delivered and engage users with different learning styles. <br />UI design encompasses the graphic look-and-feel of the page display, and graphic elements that <br />will support navigation and interactivity while highlighting important content/features. <br />ii. Responsive Design. The user interface design and page layouts will be designed to display across <br />all devices, platforms, and modern browsers. All web-based content will support multi-device, <br />multi-browser, and multi-platform display. <br />iii. System Architecture. The system architecture is critical to a sustainable, scalable website <br />program that can meet both current and future needs. Modular coding practices are aligned <br />with the most current industry standards to support website evolution. <br />iv. Usability. The user interface and navigation menus will be reviewed for organization logic, <br />naming conventions, intuitive visual and text cues, and overall user-friendliness to answer the <br />question: can users quickly find desired content in three interactions or less. <br />v. Accessibility. Design and coding practices that are compliant with Section 508 of the Americans <br />with Disabilities Act are required for all public-facing content and support improved usability. <br />Both visual cues and functional elements will support users with low vision, no vision, hearing- <br />impairment, motor impairment and cognitive impairment. <br />vi. Content Organization. A proposed information architecture flow chart, illustrating main level <br />navigation and sub navigation, and database search filters will be prepared following the <br />requirement gathering and needs analysis session. <br />vii. Content Development. Content will be developed for ease of readability for a broad audience <br />and structured to allow both skimming of highlights and drill-down to detailed information, <br />depending on user interest/need. Writing style will make use of descriptive headings and <br />subheadings, concise bullets of key information, call out boxes, and terminology clarification. <br />viii. Website Analytics. Trends in statistical analytics to assess website user behavior, including most <br />frequently visited web pages/content, points of website entry/exit, and downloads, will provide <br />insight into how the online system is used and where there is opportunity for enhancement. <br /> <br />Attention to the web components described above will effectively deliver an online platform to ingest <br />and enable sharing of transit performance metrics. <br /> <br /> <br />DocuSign Envelope ID: D84A9FAB-8783-4513-B613-85B98E145669