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18 <br /> Environmental Scan - SWOT Analysis <br /> SWOT stands for strengths, <br /> weaknesses, opportunities, and . <br /> threats. <br /> SWOT analysis assesses you � - <br /> current position before deciding on <br /> any strategies. <br /> SWOT analysis reduces the <br /> chances of failure by understanding <br /> and eliminating obstacles that get in � • <br /> the way of effective strategy. <br /> b <br /> T <br />