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12 <br />Establish Milton a location of choice for equestrian <br />hobbyists and preserve the farm lifestyle that contributes <br />to the City’s unique sense of character and place <br />OBJECTIVES: <br />1. Explore the establishment of equestrian character area <br /> zones around Milton <br />,GHQWLI\DQGHQFRXUDJHHTXHVWULDQOLIHVW\OHKHULWDJH <br /> and visitor experiences <br />3. Establish a national marketing campaign to promote <br /> Milton’s equestrian lifestyle <br />4. Establish Birmingham Park as an equestrian destination <br />5. Offer incentives and increase/reduce regulations that make <br /> it easy to build and maintain a farm <br />6. Attract complimentary goods and services for equestrian/agricultural <br /> operations to Milton <br />OUTCOME MEASURES: <br />• Milton is listed/recognized nationally as one of the top places <br /> IRUUHFUHDWLRQDOKREE\HTXHVWULDQKREE\LVWVE\'HFHPEHU <br />• Establish baseline of agricultural properties segmented by size and set achievable <br /> JRDOVE\'HFHPEHU <br />• Establish a baseline of satisfaction within the equestrian/agricultural community <br /> IRUJRRGVVHUYLFHVVXSSRUWDQGDYDLODEOHH[SHULHQFHVE\'HFHPEHU <br />Enhances the city’s commercial nodes and character areas <br /> while maintaining the rural charm that makes Milton special <br />OBJECTIVES: <br />1. Stop sprawl from eroding Milton’s distinctive rural look and feel <br />,QWHUZHDYHWKH&LW\·VDUFKLWHFWXUDOVWDQGDUGVZLWKLWVODQGXVHSODQ <br />to preserve Milton’s unique character <br />,QWHJUDWHHTXHVWULDQEUDQGLQJLQWRWKH&LW\·VFRPPHUFLDOQRGHV <br />through signage, names, gateways, and architectural elements to <br />emphasize Milton’s sense of place and identity <br />OUTCOME MEASURES <br />‡ ,QFUHDVHV\HDURYHU\HDULQWKHSHUFHQWDJHRIODUJHORWVXEGLYLVLRQV <br />as a percentage of overall subdivisions created during a given period <br />‡ ,QFUHDVHGFLWL]HQVDWLVIDFWLRQZLWKWKH&LW\·VODQGXVHSROLFLHVDQG <br />GHFLVLRQV DVPHDVXUHGSHULRGLFDOO\E\WKH,&0$1DWLRQDO&LWL]HQ6XUYH\ <br />• Milton becomes a regional leader in land development practices as <br /> HYLGHQFHGE\SRVLWLYHSXEOLFLW\LQUHJLRQDOSXEOLFDWLRQVE\'HFHPEHU <br />DocuSign Envelope ID: ED255D72-EB5F-464C-83B6-643F4B19812A