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D. Technical Approach | 12 <br />or objective to determine the ones to prioritize. We can customize this tool for use with the County if the <br />group is having difficulty achieving consensus. <br />Developing Clear and Compelling Plans That Articulate a <br />Business Case <br />We will write strategic goals, initiatives, and actions in a common language to evoke a clear picture of <br />success to serve as a useful tool for the County’s decision-making. Our project team has facilitated <br />written clear, compelling strategic plans for more than 50 public-sector entities and system-level plans <br />involving multiple levels of government, jurisdictions, and agencies. Our clients use these plans to drive <br />budget decisions, execute strategies, and publish the results to communicate with stakeholders and the <br />public. <br />Focusing on DEI <br />BerryDunn’s approach focuses on and reflects <br />our firm’s commit to DEI. We recognize how <br />important it is that we assemble a project team <br />that understands what the County needs to do to <br />conduct a sound strategic planning process. We <br />will work with the County—as well as DEI <br />resources—to help ensure its work effort is <br />conducted through an equity lens and effectively <br />reaches traditional marginalized communities. <br />With the County serving as a backbone <br />organization, we will engage current partners to facilitate an authentic, inclusive, and accessible planning <br />process. We have found great success in this collaborative approach to assembling the ideal team. As an <br />example, most recently, after being selected to lead the City of Wausau, Wisconsin in the development of <br />their strategic plan, the City connected us with a local member of the Hmong community to provide <br />valuable perspective and considerations in the process. <br />Together, we will exhibit care and respect for others, allowing individuals to speak for themselves and <br />teach us through their own authentic experiences; build trust with the County’s stakeholders and establish <br />mutual buy-in this process; and learn as much from you all as you will learn from us, as we all chart the <br />best path toward the County’s future. We look forward to coming together to make the County’s <br />stakeholders feel heard, respected, and partnered with in this strategic planning process. <br />Effectively Engaging the Public <br />We recognize that the County has a strong desire to facilitate a strategic planning process that <br />emphasizes broad engagement, including both internal and external participation. We will utilize several <br />strategies to effectively engage and collect data and information from the public, including developing <br />communications, conducting interviews and focus groups, and creating an interactive project landing and <br />engagement website via Social Pinpoint. <br />DocuSign Envelope ID: ED255D72-EB5F-464C-83B6-643F4B19812A