Agenda - 10-25-2022; 7 - Emergency Preparedness – Roles, Responsibilities, and Plans

Browse Search

27 Elected Official's Guide to Emergencies and Disasters Media Guide The general goals of managed public information are: • To provide accurate and timely updates to the public and media. • To minimize confusion, misinformation, and rumors during an emergency. • To improve coordination among effected parties in an effort to minimize the loss of life and property before, during, and after an emergency. During a disaster or incident, all media requests should filter through the designated Public Information Officer (PIO) or Public Affairs Office (PAO) first, so that information that is released is consistent and accurate. Depending on the size and magnitude of the disaster, a single media staging area may be established. The on-scene IC or PIO/PAO can be with you during an interview if needed. If you cultivate good relationships with the media before an emergency, you will receive better support from them during an emergency. Use the following tips when responding to questions from the media: • Say the most important thing first and then elaborate if necessary. Keep your comments short and succinct. Ten to 15 second blurbs are best. • We recommend sharing information in the following format: this is what is happening, this is what we are doing, and this is what we need you (the public) to do. • Answer all questions directly and as completely as possible • If you do not know the answer to a question, say so. Do not guess or exaggerate. Erroneous information can damage your credibility and can cause the public to make bad choices. Get the reporter's contact information, and call back when you have the answer • Avoid using "no comment." No comment gives the impression that you have something to hide • There is no such thing as "off the record." Anything you say to a reporter is fair game. Know that cameras and microphones are very powerful. They can be recording at any time • Never argue with reporters or lose your cool. Do not be rude even if the reporter appears to doubt your credibility • Be sure the reporter understands your answers and is not putting words in your mouth • Avoid answering speculative "what if" questions. Keep the information focused on our emergency or disaster, not what others have experienced • Be sure to emphasize positive points you want to make • Speak naturally and use terms the public can understand. Avoid using acronyms and jargon • Make one point at a time. During times of high stress, people are generally only able to remember short, concise bits of information. 24