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Are you hiring <br />multicultural artists <br />with the requested <br />funds from this <br />grant? <br />Yes <br />For each multicultural <br />artist you intend to <br />hire, please list their <br />name, race, and how <br />much you plan to pay <br />them. <br />As this project is dependent on funding, HAC has not yet secured the <br />artists that will lead each workshop or program. The following list <br />includes artists with whom HAC would prioritize initial discussions <br />and consider for contracting serv ices. Regardless, at least 75% of <br />the funding allotted for artist serv ices would compensate multi- <br />cultural artists. HAC is committed to compensating artists fairly. <br />Dasan Ahanu - African American <br />Khalisa Rae - African American <br />W illiam Dav is - African American <br />How will the <br />project/program be <br />publicized and <br />promoted to reach <br />intended <br />participants? <br />HAC’s programs are designed to be accessible, div erse, inclusiv e, <br />and offer something appealing for ev eryone. Hillsborough is a socio- <br />economically, racially, and culturally div erse community with strong <br />rural-agricultural roots, a large population of retired adults, and a <br />growing population of young families and urban professionals. Like <br />many communities in North Carolina, we hav e experienced <br />exponential growth ov er the past decade. HAC’s programming has <br />become essential to Hillsborough’s cultural identity, helping to break <br />barriers and build bridges within our communities. All marketing <br />efforts take into consideration this unique landscape of audiences <br />and are intended to ensure the organization is a known resource and <br />trusted arts partner within Hillsborough and Orange County. <br />Since hiring experienced marketing & dev elopment staff in 2021, HAC <br />has engaged audiences in a highly strategic manner, while lev eraging <br />the impact of grassroots marketing. Nearly all current marketing <br />efforts are organic, low-cost adv ertising strategies, helping stretch <br />the budget for greater programmatic impact. For this program in <br />particular, HAC would lev erage relationships in the community, <br />including partnerships with other nonprofits & cultural/arts v enues, <br />conv ersations with neighborhood leaders and schools, and <br />collaborations with artists to spread the word. <br />Other marketing strategies employed by HAC include: <br />-Driv ing traffic to HAC website (10,000+ v iews/year) <br />-Posting on HAC social media (40,000+ av erage reach/year) <br />-HAC monthly e-newsletter (5,300+ distribution list with 45% open <br />rate) <br />-On-site marketing at HAC ev ents and at the Gallery & Gift Shop <br />(30,000+ v isitors/year) <br />-Printed signage and flyers <br />-Press packages <br />-Postings to 20+ community calendars <br />-Radio and/or TV adv ertising <br />DocuSign Envelope ID: 186FF265-BEAA-4CC2-8D65-72C0A02D685E