2022-500-E-Arts Commission-Hillsborough Arts Council-2022-23 arts grant

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high-quality promotional v ideos and photos to capture the essence of HAC programs Please describe efforts by your organization to generate revenue. HAC holds sev eral community fundraising campaigns throughout the year, with major direct appeals in Late Spring and Late Autumn. These efforts can raise up to $20,000 per campaign, but fluctuate depending on other activ e fundraising strategies. In Fall 2021, HAC purchased a subscription to its first-ev er CRM (donor database) and launched a new Sustainer Giv ing Program for indiv idual donors. This program offers v arying giv ing lev els and benefits to ensure best practices with stewardship and ongoing donor engagement. Currently, HAC has 67 Monthly/Annual Sustainers and has secured an additional $6,000 from one-off donors in support of HAC’s programs this fiscal year, through a "suggested donation" initiativ e at free/public ev ents. In January 2022, HAC activ ated a new Annual Sponsorship strategy that is designed to prov ide stable cash flow, while offering businesses an opportunity to market themselv es in the context of HAC's highly v isible programs. These major improv ements within HAC's approach to fundraising are a result of collaborativ e efforts between the Executiv e Director, Marketing Director, and sev eral board members. Other strategies include 1-2 artwork raffles per year, as well as a "round-up" option at HAC's Gallery & Gift Shop (G&GS) that offers customers the opportunity to collectiv ely make a big difference with just a few cents. Since March 2021, funds raised from the "round-up" initiativ e total ov er $1,300 to date. HAC's G&GS is primarily a v enue intended to promote and generate steady income for local artists through sales of original artwork on consignment. Through the consignment partnership agreements, HAC retains a portion of each sale of artwork, which helps to off-set the costs of operating the G&GS, as well as the ongoing maintenance and improv ement of the v enue so that sales may continue to flourish. In calendar year 2021, the HAC G&GS had its most successful year to date, exceeding rev enue and v isitation goals that had been set as stretch goals for the year. This is largely due to HAC's inv estment in hiring a paid Gallery & Gift Shop Manager to stabilize operations for consistent ov ersight and marketing growth. Vendors and partnering v enues/businesses help off-set program costs through participation and application fees. W orkshops are paid for by suggested donation or small fees, ensuring financial accessibility for all audiences. HAC maintains relationships with local agencies, such as the Town of Hillsborough and its Tourism Board, to negotiate contract serv ices that benefit the community. As a result of the Board’s decision to employ multiple staff, HAC is poised to manage a robust fundraising program. This team of experienced arts administrators work together to identify top funding needs and create strategic cases for support that inv ite the community to play an activ e role and become inv ested in the arts ev ents they so deeply cherish. W ith Grassroots general operating support to ensure staff retention, HAC leadership will be able to focus DocuSign Envelope ID: 0B43D06C-8E1E-4753-BFB2-294143F7C0EE