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How do you promote <br />and publicize the <br />work of your <br />organization? <br />FRANK promotes and publicizes the work of our gallery through a <br />v ariety of means, mostly using av ailable free promotional platforms <br />and social media. Our website is continuously updated to increase <br />v iewership through our artist pages, online shop, and v ideos. W ith <br />the onset of COVID we dev eloped a greater presence on social media <br />through Instagram posts, reels, and v ideos as well as paid social <br />media boosts. Giv en the current redev elopment of Univ ersity Place <br />we are now hav ing to inv est more of our funds in marketing <br />strategies and are dev eloping a comprehensiv e marketing plan. W e <br />also hav e a presence in print and online media including the Indy, <br />Orange County Arts Commission, the Daily Tarheel, Chapel Hill <br />Magazine and W CHL Radio. After 12 years in operation we hav e <br />dev eloped scores of partnerships with local community non- profit <br />organizations. For each of our six shows per year we send out at <br />least 850 show cards, together with eblasts to ov er 3,500 <br />constituents. W e are also back to in person ev ents and opening <br />receptions all of which require extensiv e and continuous promotional <br />efforts. Our monthly series, Coffee with FRANK, has the primary goal <br />of dev eloping and increasing "new' constituents, either new to area <br />or new to art, through exposure to the basics of art collecting, <br />information about different art media, and artist demonstrations. <br />Coffee with FRANK is free and we offer coffee and donuts to our <br />guests. W e hav e also restarted in person opening receptions and <br />monthly artists talks.. <br />W e hav e recently had readings, singing and musicale performances <br />all of which hav e been free to attendees. W e are cognizant that all <br />ev ents are done in a safe and responsible manner adhering to local <br />and state COVID mandates. W e also hav e an activ e partnership with <br />a local real estate company which uses our artists’ work in their <br />house stagings. In return, this agency includes artist information in <br />all its v entures and on social media. The gallery has been activ e in <br />trying to stay on top of marketing techniques as well as ev ent ideas <br />in order to grow our business and increase foot traffic. Although we <br />hav e many local guest artists who are eager to exhibit in our gallery, <br />we hav e sev eral artists, mostly ceramicists and jewelers, who during <br />the past 6 months hav e decided to pull their art from our gallery <br />because of lack of sales. Furthermore, they hav e been successful in <br />selling their work through their own studios, mostly online, without <br />hav ing to pay the 50% commission fee that FRANK requires of sales <br />by its non member artists. In order to redress this issue we hav e <br />been extending our reach to new small works artists and are <br />dev eloping a marketing plan for "featured shop artists," giv ing artists <br />with small works, mostly ceramicists and jewelers, more exposure <br />and obv ious presence in our gallery's physical small works (shop) <br />space. <br />DocuSign Envelope ID: C323C9C3-F573-4399-A120-2A0A7E277E09