Orange County NC Website
Browse       Search
How do you promote <br />and publicize the <br />work of your <br />organization? <br />The Art Therapy Institute (ATI) uses a v ariety of marketing tools to <br />promote its programs and ev ents. ATI’s website, www.ncati.org, <br />describes current programs, lists upcoming workshops, shares <br />information about the staff and board, promotes current fundraising <br />activ ities and other relev ant communications. <br />In addition, all social media platforms can be reached through the <br />website. ATI has a strong presence on Facebook <br />(https://www.facebook.com/ArtTherapyInstituteNC/) and Instagram <br />(https://www.instagram.com/atiofnc/). On Facebook and Instagram, <br />ATI promotes upcoming ev ents and workshops; shares relev ant and <br />timely information about the fields of art therapy and expressiv e arts <br />therapy; and adv ances the general world of mental health through <br />carefully curated articles and news items. In addition, ATI shares the <br />successes of its programs by posting client artwork. (All postings are <br />HIPAA compliant and clients hav e giv en permission for their art to be <br />shared.) <br />Last year, ATI began using an online v irtual gallery platform called <br />Kunstmatrix.com. During COVID, in-person art shows hav e not <br />possible so ATI decided to offer online art shows. Our inaugural <br />online art show, themed around the HeART in art, attracted artists <br />from around the world. At the opening, ATI had artists from at least 5 <br />time zones. <br />Each month, ATI emails an electronic newsletter to our email list of <br />approximately 2000 people. These newsletters inform supporters <br />about the work ATI is doing and promote upcoming ev ents and <br />workshops. <br />Each year, ATI sends out a printed impact report to its donors. The <br />impact report serv es as an opportunity to celebrate the prev ious <br />year’s successes and promote future plans for the organization. <br />Donors get to see how their financial support is helping ATI and <br />hopefully are inspired to giv e again. <br />W hen ATI has special ev ents such as its signature fundraiser, "I <br />Heart Art," other types of marketing strategies are employed. <br />Postcards are mailed to hundreds of supporters, posters are placed <br />around Chapel Hill and Carrboro and PSAs are played on 97.9 The <br />Hill. ATI also has “swag” which is brought to these ev ents to sell <br />including beer pints, t-shirts and stickers, all with the ATI logo. <br />Monthly art shows and workshops, adv ertised v ia v arious news <br />outlets and online community calendars, offer ongoing exposure to <br />ATI’s work. ATI also hosts smaller, community-based fundraisers at <br />local breweries and restaurants. These fundraisers not only help <br />promote ATI and its programs but also help to support the <br />businesses where they are held. <br />DocuSign Envelope ID: 40D2FB7D-C998-4FDC-9F70-09BAD1598B33