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Organizational Goals The mission of the Chelsea Art Theater, rev ised in 2021, is: to entertain, inspire and <br />engage through film to enrich our div erse community. At the same time, the board <br />adopted an ambitious v ision: The Chelsea will be a premier nonprofit art house theater <br />and a destination for film lov ers ev erywhere. <br />Values: <br />Learning – W e v alue education and serv e as a cultural and community resource. <br />Community – We v alue and are supported by our community. <br />Div ersity – W e believ e that representing div erse v oices is fundamental to what we do. <br />Our board, staff and our programs must reflect the broad range of backgrounds, <br />experience and ideas that shape our society. <br />Inclusiv eness – W e are committed to working together with all of our partners to foster <br />div ersity and a culture of inclusion. <br />Variety – W e focus on extraordinary films that might not otherwise be seen. <br />Sustainability – W e v alue being an economically sound and successful nonprofit <br />organization. <br />These goals and v alues shape all aspects of our organization: the selection of films <br />and all accompanying programming; educational and academic partnerships; <br />community collaborations; industry guests and speakers. These v alues ev en impact <br />the Chelsea’s pricing structure to ensure inclusiv ity and accessibility, and of course <br />the theater’s commitment to superior customer serv ice. <br />How will you evaluate <br />whether or not your <br />goals have been met? <br />The ev aluation process requires assessments of multiple v ariables, ensuring that the <br />Chelsea is not only reaching its goals proposed for these funds but is adhering to all <br />its core v alues and mission in doing so. The funding goals to support special <br />programming are easily monitored as these ev ents occur throughout the year. <br />Planned programs such as the upcoming October Indigenous Peoples’ film series, <br />guest speakers for incredible exclusiv e films such as Apichatpong Weerasethakul’s <br />Memoria (2022), and many others throughout the year. These are tracked through <br />ticket sales. This simple but important strategy helps to guide the Chelsea for future <br />film and program choices and encourage growth of the theater ov erall. <br />In addition, a fundamental understanding of what the community is relating to and <br />seeking in film education is key to the Chelsea’s mission. This data will be tracked by <br />customer surv eys, feedback requested from members throughout the year, and <br />engagement and discussion on social media platforms. Online ticket sales and a <br />growing number of Chelsea Memberships hav e assisted in collecting adequate <br />customer data to perform thorough surv eys and collect feedback and input form the <br />film community throughout Orange County and Beyond. <br />Ev aluation of operational goals includes a monitoring of the organization’s ov erall <br />health through continued growth trends in memberships, donations, ticket sales, <br />concessions, and a general excitement for the films presented. <br />DocuSign Envelope ID: C51EB45F-B413-43B9-9219-D43177B9056D