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a: 806 McCulloch Street, Suite 102, Raleigh, NC 27603 p: 919.544.2193 w: cleaninc.com <br />o Work that coordinates with media and creative teams the specific ad run dates, images, <br />CTAs, and messaging for all varied paid media buys. <br />o Management and tracking of monthly billing/budget: generation and reconciliation of <br />project and account invoices. <br />o Prompt notification of the Client if we are going over on scope/agreed upon hours. <br />o Monitoring and funneling with the larger team the agreed-upon review/analysis of the <br />existing media plan, results/reporting, and metrics. <br />Paid Media Planning and Management <br />•Overall and ongoing strategic media recommendations and approach, including allocation with <br />select partners/vendors. <br />•Research, planning, negotiation, placement, and management of both traditional and non- <br />traditional media. <br />•Coordination with all third parties on external media buys unless separately arranged by the <br />Client (ex: radio stations, talent, TV stations, print media, online media, event sponsorship <br />details, etc.) <br />•Purchasing and billing of media on behalf of the Client. <br />•Includes related added-value programs, and any traffic related to that same media <br />•Deployment of appropriate methods for measuring the impact of executed media strategies and <br />tactics. This includes ongoing review and analysis of campaign against goals with agreed-upon <br />reporting frequency. <br />Strategy Development and Implementation <br />•Development and identification of a strategic framework each year on behalf of the destination; <br />to be revisited as needed. <br />•Ongoing monitoring of work and reviews to ensure creative and idea execution are delivering <br />against approved/recommended strategic direction. <br />•Recommendations on additional research that may be needed, whether qualitative or <br />quantitative. <br />Creative Development and Direction <br />•Develop a results-driven creative campaign, including a comprehensive destination brand and <br />messaging for the Chapel Hill/Orange County area. <br />•Provide campaign direction, creative concepts, and development against all paid media plan <br />deliverables. <br />•Provide traditional/non-traditional big ideas based on the strategic direction and brand <br />positioning. <br />•Align copy and visuals to recent photography and other campaign elements, including audience <br />and target viewership of selected advertising medium. <br />•Standardize all campaign elements and create continuity and consistency for the brand. <br />•Design team and mechanical artists to resize all advertising and creative elements to <br />specifications for media placements and vendors. <br />o Provide management of the production of various creative concepts and delivery to media <br />vehicles as required, along with support from account and project management. <br />DocuSign Envelope ID: B7FCEEC9-2F9E-4604-8311-DDA2E16EBE7D