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How will the <br />project/program be <br />publicized and <br />promoted to reach <br />intended <br />participants? <br />Staged: New Play Readings will include promotional approaches that <br />OdysseyStage has successfully employed to reach audiences. These <br />include social media posts (and sharing posts with related groups, <br />such as writers and theatre professionals) email blasts, online and <br />print listings, press releases, radio announcements, and radio and <br />podcast interv iews. The OdysseyStage website will feature Staged: <br />New Play Readings prominently and include photos and bios of the <br />playwright, actors, and other theatre professionals inv olv ed with the <br />show. W e expect plays with div erse perspectiv es to engage a more <br />div erse company of theatre professionals, giv ing OdysseyStage <br />opportunities to reach new, more div erse audiences. Playwrights <br />selected for the series will be prov ided with electronic publicity <br />materials to forward to personal contacts and a limited number of <br />posters may be av ailable. This step allows OdysseyStage to reach <br />new Orange County communities through the playwrights <br />themselv es. A Staged series logo will be designed with key content <br />for wide audience appeal. Publicity messages will prominently <br />announce that Staged is presented free at some v enues through <br />OCAC support. W e will collaborate with Triangle Playwrights and Sips <br />& Scripts to find playwrights, and both groups agree to promote the <br />series to div erse communities. OdysseyStage will consider the <br />subject matter of scripts to identify additional communities and <br />organizations with potential interest, reaching out to new and div erse <br />populations through emails, calendar listings, announcements, and <br />interv iews. Social media focus includes regularly scheduled posts <br />featuring appealing aspects of a production. Ads and other <br />opportunities on Facebook and Instagram are planned. <br />DocuSign Envelope ID: 1315607F-75E6-42DD-A441-EE50D987E820