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65 <br /> Laurie Paolicelli said they were able to target a regional visitor base, including <br /> Charlotte. She said that is largest visitor base and home to the largest number of UNC alumni. <br /> She said they bought search engine optimization and moved away from DC and Atlanta and <br /> went more regionally. She said the metrics showed the impact it had on hotels. She said they <br /> talked about people moving here are coming to a rural community and how much broadband <br /> will help. <br /> Commissioner McKee said the rebuilt Sheraton is impressive. <br /> Laurie Paolicelli said there was $20 million into it, and they have also opened the True <br /> Hotel. She said that with the growing the supply, they are seeing a return on investment and <br /> occupancy taxes. <br /> Commissioner Hamilton asked for the visitor's bureau fund balance. <br /> Laurie Paolicelli said it has changed a lot, but she thinks they are at 15%. <br /> Travis Myren said it will be $310,000 if the budget is approved. <br /> Slide #91 <br /> Community Sri s <br /> Orange County Transportation Services — page 281 <br /> F Total expenditure budget-$3,343,262 <br /> — 13498,497 increase in net CDdnty Coatecampared-bBase Budget <br /> • Recommended Budget Changes <br /> — $270.420 r ommd Kmm Inop*raW6;grad*4mrtaccurat*ly r►f*ctxactus annual <br /> grant nnom*r*c*rved <br /> — $75.0W few convAings*nnc*ia4+w+ wlonloadlriweecl"nt for W"funds <br /> — Share ccsl of Mob+*DoWal Cow Op*ralcr wdh Heal%D*pa imW S29,800 <br /> — T311,S74faraveffmim for Vabityonaemanddrioers <br /> ORANGE COUNTY <br /> 9E NORTI r CAROLINA <br /> Nish Trivedi, Interim Transportation Services Director, introduced himself. <br />