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How will you evaluate <br />whether or not your goals <br />have been met? <br />W e can ev aluate how well we're doing meeting our goal of bringing the joy of choral music to our members and <br />audiences by monitoring membership growth/retention, and the size of our audience. Positive trends in these <br />metrics will accurately reflect how enthusiastic both groups are. We will gather further information on audience <br />satisfaction by noting the number of v iews and written feedback on YouTube and Facebook, and from the <br />immediate reaction of the audience at the concert as well as feedback heard by our chorus members. In the past <br />we hav e receiv ed rev iews of our performances on CVNC.org. Our Artistic Director also routinely rev iews liv e <br />recordings of our performances. <br />During the pandemic Voices continued to practice with procedures in place to protect our membership. Most of <br />the membership practiced remotely with a rotating group of two singers per part in-house. A high-quality audio <br />and v ideo feed was provided to our remote members creating a practice experience as close as possible to the <br />chorus being together. At the end of each season, in lieu of concerts, Voices produced v ideo recordings, five of <br />which (those we could get copyright permissions for) we then posted on YouTube as a free offering to the public <br />to enjoy hearing new choral music within the parameters of the pandemic lockdown. The fiv e v ideo recordings <br />posted hav e each receiv ed between 600 and 1,200 views each, which we v iew as a remarkable success in <br />deliv ering to the public the joy of choral music within restrictiv e conditions. <br />How well we meet our goal of including under-resourced and underrepresented populations in the chorus can be <br />measured by rev iewing the chorus roster. In FY2023 we will ask our v olunteers helping at the front door of our <br />concerts (giv ing out programs, and selling tickets and merchandise) to take note of the composition of the <br />audience. This method will, of course, only give an approximation but it will prov ide the Board with information <br />without intruding into our audiences' concert experience. <br />W e hav e only to look back at our performance calendar for FY2023 to measure how well we have done at <br />repositioning Cantari as it's own performance group as well as being a part of the larger chorus. The Board feels it <br />is especially important in our current env ironment to remain flexible and responsiv e as we see how the year <br />unfolds financially and with regard to public health. We hope to hav e one Cantari concert in addition to the Fall <br />and Spring concerts featuring the whole chorus. <br />How do you promote and <br />publicize the work of your <br />organization? <br />A large part of Voices' concert audiences is made up of family and friends of our members. Therefore, word-of- <br />mouth is important to marketing our concerts as friends of Voices tend to invite other friends, etc. W e maintain an <br />email list of "Friends of Voices" that has grown to more than 1,300 subscribers over the years from people signing <br />up on our website, or at other events such as Chapel Hill's Festifall Arts Festiv al. An email goes out to that list to <br />advertise concerts, invite people to join our chorus, and on other appropriate occasions. W e promote our <br />concerts on Voices' Facebook page and encourage members and friends to "like" the promotion thereby helping <br />it spread through the Facebook community. To date Voices' Facebook page has 416 "likes". The Triangle Sings <br />website is also a valuable tool for getting the news out about our concerts, and opportunities to audition. We pay <br />to be included in Triangle Sings ev ent calendar, and for Triangle sings to send out an email exclusiv ely about our <br />concert to their email list of music lov ers in the area about a week prior to each concert. <br />For our 40th anniv ersary concert in May 2022, Voices purchased an email list from Ev v nt.com of 7,000 Chapel Hill <br />residents who opted-in to receiv e news of local music ev ents. We routinely adv ertise in the News of Orange and <br />Chatham County News + Record, and local web sites such as Chapelboro.com, INDY W eek and the Chapel <br />Hill/Orange County Visitors Bureau. W e send notices to retirement communities such as Fearrington Village for <br />inclusion in their community newsletters. And we attract radio listeners through interv iews giv en by our Artistic <br />Director on local radio station such as W UNC and W CPE a few weeks before concerts. <br />Voices' longstanding practice of giving joint concerts with other community v ocal groups also serv es as a way to <br />introduce Voices to the friends and family, and other faithful audience members, of the group we are coordinating <br />with, and thereby encouraging them to join on our "Friends of Voices" email list. On 4/13/2022, the town of Chapel <br />Hill honored Voices with a special proclamation recognizing our contributions to the cultural enrichment of the arts <br />locally and globally. Voices will include reference to the proclamation in future concert brochures and advertising <br />to further raise recognition of the Chorus within the greater Chapel Hill/Carrboro community. <br />DocuSign Envelope ID: 4B2B49D2-B4B4-4397-AE2C-5AA9D33F13C3