Agenda - 09-06-2022; 8-h - Visitors Bureau's Marketing Communications Management Agreement with Clean, Inc.

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1 ORANGE COUNTY BOARD OF COMMISSIONERS ACTION AGENDA ITEM ABSTRACT Meeting Date: September 6, 2022 Action Agenda Item No. 8-h SUBJECT: Visitors Bureau's Marketing Communications Management Agreement with Clean, Inc. DEPARTMENT: Economic Development/Visitors Bureau ATTACHMENT(S): INFORMATION CONTACT: July 1, 2022 through June 30, 2023 Laurie Paolicelli, 919-245-4322 Agreement between the Chapel Hill/Orange County Visitors Bureau and Clean, Inc. PURPOSE: To approve a professional services agreement for tourism marketing and advertising with Clean, Inc. BACKGROUND: The Visitors Bureau has maintained an advertising agency contract for twenty- two years to accomplish media buying and online campaign work for Orange County with the goal of growing demand for tourism and conferences which strengthens economic impact. Orange County's tourism industry is anticipated to grow to pre-pandemic levels for leisure in the 2022/23 fiscal year and 80% of pre-pandemic levels for group meetings business. FINANCIAL IMPACT: The expenditure for the agreement totals $300,000 in fiscal year 2022- 2023. SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goal is applicable to this item: • GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY The creation and preservation of infrastructure, policies, programs and funding necessary for residents to provide shelter, food, clothing, and medical care for themselves and their dependents. Tourism is a clean and green industry that fuels the economy leading economic self-sufficiency of Orange County residents. ENVIRONMENTAL IMPACT: There is no Orange County Environmental Responsibility Goal impact associated with this item RECOMMENDATION(S): The Manager recommends that the Board approve and authorize the Manager to sign the proposed agreement and that the funds be encumbered out of the 2022- 2023 Visitors Bureau budget.