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III. Financial Plan 9 <br /> Additional funds to operate the three developed routes would be supported <br /> through discretionary RGP funds with a 10% local match. Cost sharing and fare <br /> collection would provide additional funds. * See attached Operating Budget sheet. <br /> Additional administrative support will be needed to schedule drivers, schedule <br /> vehicle maintenance, verify revenues, supervise routes, and verify driver's <br /> manifest. The OPT supervisor will be involved in all aspects of the operations, <br /> the financial manager will revue financial issues, the OPT scheduler will provide <br /> driver's schedules and the OPT dispatcher will be involved with day to day route <br /> deviations. <br /> IV. Marketing plan <br /> Orange Public Transportation(OPT)in collaboration with Triangle Transit Authority <br /> (TTA)planned the following steps to promote regional transit service in Orange County. <br /> • The initial steps to market the Hillsborough to Duke commuter route, established in <br /> August, 2001 included Town of Hillsborough town meeting, development of TTA <br /> route brochure, and news articles in News of Orange and Chapel Hill News. <br /> • Bus stop signs located at all pick-up points <br /> Marketing plans for Triangle Transit Authority and Orange Public Transportation to <br /> include the established TTA Hillsborough to Duke route and the proposed OPT mid-day <br /> Hillsborough to Duke route are as follows. <br /> • Produce a joint TTA/OPT route brochure of the proposed route. This brochure will <br /> depict the route,pick-up hours and points of TTA and OPT. OPT will operate the <br /> route exactly as TTA during mid-day times. Along with normal TTA/OPT brochure <br /> distribution, all OPT drivers will distribute on individual routes. <br /> • Schedule meeting with Hillsborough town meeting (as public hearing)to publicize <br /> the proposed route. <br /> • Prepare news articles in the Durham Herald,News of Orange and Chapel Hill News <br /> papers. The articles would indicate the hours of operation for both transit companies, <br /> the fare, and the configuration of the route. <br /> • OPT management will schedule meetings with local agencies to increase awareness <br /> of the proposed route. <br /> • Install bus stop signs that indicate pick-up points and times of TTA/OPT. <br /> Marketing plans for the Chapel Hill to Hillsborough(Orange Express route)will include <br /> the following. <br /> 3 <br />