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DocuSign Envelope ID:79E7E065-C620-41EB-8AD8-976C333559A7
<br /> For Approval January 19, 2022
<br /> Chapel Hill/Orange County Visitors Bureau
<br /> Virtual Board of Directors Meeting
<br /> November 17,2021
<br /> Meeting Recording:
<br /> https://orangecountync.zoom.us/rec/share/z hggvpxd7e8tMbP7bweYz-
<br /> CtPOR6vKRB7WP58CRIaJhvS0g23zJ MaFYK5xKyOL.hbc-6aWe7s7nAZdw?startTime=1637153342000
<br /> Board Members Present: Pam Hemminger, Manish Atma,Tanya Moore, Sharon Hill, Mark Bell,
<br /> Anthony Carey, Lydia Lavelle, Beverly Jo Payne, Mark Sherburne, Spring Council,Jon Hartman-Brown,
<br /> Matt Gladdek, Lili Engelhardt, and Sally Greene.
<br /> Not Present: Aubrey Williams, Kayla Dempsey, and Daniel Mayer.
<br /> Staff Attendance: Laurie Paolicelli,Steve Brantley, Marlene Barbera, Patty Griffin,Tina Fuller, Susan
<br /> Rice, Leslie Wilcox, Katie Murray, and Shannan Campbell.
<br /> Also present: Senator Valerie Foushee, North Carolina Senate. Jessica Herrschaft, Clean Design, Inc.
<br /> Call to Order
<br /> Chair Anthony Carey called the meeting to order at 8:04 a.m.
<br /> Approval of Minutes
<br /> Chair Anthony Carey requested a motion to approve the October 27, 2021 minutes. Sharon Hill so
<br /> moved and Mark Bell seconded the motion. With all members in favor,the minutes were approved as
<br /> submitted.
<br /> Executive Director's Report
<br /> The Visitors Bureau conducts research to understand why people come here. What we mostly find,
<br /> aside from the University,that there is a general curiosity about Hillsborough, Carrboro, and Chapel Hill.
<br /> Therefore, we built a campaign around "Let Your Curiosity Take You Here". We also tried to meet the
<br /> goal that part of our research shows, outside of the University, that people are really hungry for
<br /> information on what else there is to do around Orange County. That is where the Visitors Bureau comes
<br /> in and we are trying desperately to enhance and amplify this message to consumers: people visiting
<br /> friends and family, interstate travelers, people in our mid-Atlantic market who wonder if we are open
<br /> and what is open.
<br /> Our hoteliers on this board, Anthony Carey, Manish Atma, and Mark Sherburne came to us, as the
<br /> County, and expressed concern at the lack of midweek business. Orange County, in terms of tourism,
<br /> will not have a full tourism recovery unless there is midweek business. Our midweek business is really
<br /> what carries us. What that means is that our weekends are very strong. Our consumers love football,
<br /> they love what is going on with the arts,they love the expanded sidewalks,they love downtown but that
<br /> is not enough to keep a sustainable industry. Therefore, what we must do is attract midweek visitors.
<br /> We must focus very heavily on the business traveler,which brings a higher room rate, room blocks, and
<br /> greater use of their public space.
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