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Chapel Hill/Orange County Visitors Bureau December 23, 2021 <br /> <br />Laurie Paolicelli CHOC-21-005 <br /> <br /> Vendor # 65539SCOPE OF WORK <br />Deliverables: <br />CHAPEL HILL / ORANGE COUNTY VISITORS BUREAU <br />ESTIMATE FOR 2022 MEDIA BUY TARGETING MEETING <br />PLANNERS AND BUSINESS TRAVELERS <br />Media buy beginning in 2022 to reach key decision makers who plan meetings and <br />events. The proposal includes a multi-media platform that largely relies on SEO/SEM <br />and display ads as well as geo targeting of key associations in corporate, association <br />and fraternal travel. <br />Estimated media charge, as well as agency fees and retainer, for this period. <br /> <br /> Estimated costs: $96,500 <br /> <br /> <br /> <br /> <br />Projects are normally billed as follows: 50% due at inception of the project and the balance <br />due upon completion. Other payment arrangements can be made to accommodate the client. <br />705 Kimbrough St. ° Raleigh, NC 27608 ° 919.271.5109 <br />PROPOSAL FOR <br />DocuSign Envelope ID: 2D964745-FC53-4522-A243-C5C664714B54