Orange County NC Website
Browse       Search
MEDIA TWO INTERACTIVE | UPDATED 12.16.2022 <br />PAGE 1 <br />SCOPE OF WORK | CHAPEL HILL | HOTEL CAMPAIGN <br />Client Requesting Project: Chapel Hill/Orange County Visitors Bureau <br />Campaign Name: Chapel Hill Hotel Campaign <br />Date: December 16, 2021 <br />OVERVIEW <br />Chapel Hill/Orange County Visitor Bureau has requested digital media buying services from Media Two for the <br />launch of a Hotel Campaign, in order to grow corporate/business meetings at area hotels. The campaign will <br />seek to reach target decision-makers in North Carolina, South Carolina and Virginia over a six-month period. <br />PROJECT SCOPE <br />Media Two will provide media services including digital media buying, campaign management and optimization, <br />reporting and analysis. <br />●Media Buying: contracting and execution of digital media plan. <br />●Campaign Management: ad operations and optimization. <br />●Reporting & Analysis: reporting and performance analysis delivered via an on-demand dashboard. <br />Flight Dates: January 2022 – June 2022 <br />Launch pending creative assets and verification of PO# receipt. <br />Planned Placements: <br />●Programmatic <br />●Paid Social <br />●Paid Search <br />●Google Discovery <br />Total Budget: $89,500 USD <br />Cancellations are allowed with 30 days’ written notice, and while pausing and restarting campaigns is possible in <br />the event of emergencies, it is strongly discouraged as it is detrimental to campaign momentum. <br />Exhibit IDocuSign Envelope ID: 2D964745-FC53-4522-A243-C5C664714B54