CHOCVB Board Meeting Minutes 091521

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DocuSign Envelope ID:B2DC797D-600C-4C85-8BB9-5EA21BEBA9AA Presentations Clean Design, Inc. Curiosity Campaign Updates Presentation - Laurie advised that we are working on marketing planning now for the shorter, colder winter days ahead that illustrates outdoor seating, lights, heating, etc. A shared campaign with Carrboro and Hillsborough about outdoor restaurants for the winter. New Business/ Roundtable • Kayla Dempsey—Director of Mktg. & Dev., North Carolina High School Athletic Assoc. (NCHSAA) - The North Carolina General Assembly has brought a new measure that would remove NCHSAA's authority to administer high school sports in the state. Kayla advised that it passed the Senate so it is now back to the House. It is currently in a House Education Rules Committee. It does not dismantle NCHSAA's authority to run high school athletics in North Carolina but it does still have many stipulations. We are trying to work with just the State Board of Education to create a Memoranda of Understanding. The Senate has mostly driven this but we have had good reception from the House and continue to be hopeful that it can be worked out in the House and with the legislators. - Fall sports started August 1. DHHS came out with an article about clusters within school athletics and the data was a bit skewed in that they said the majority of school clusters were within athletics but some of that data was from June through August when only sports were happening on school campuses. - Orange County has been looking at possibly pausing football and requiring vaccinations for student athletes as well as some other stipulations based on COVID-19 restrictions. That did not pass. We are seeing other schools debating whether they are going to require vaccines for student athletes but that has not passed anywhere yet and no one has paused athletics yet. • Mark Sherburne—General Manager,The Carolina Inn - In general, we came off a really strong summer. Much stronger than the market had originally thought. Leading into the fall,with the football schedule, is definitely very strong. Lots of pent- up demand for people to come out. Weekends are very healthy. Mid-week is where we are struggling for business. We are thankful weekends are strong but those are just two days per week and we need assistance with the other five days. - Matt Gladdek shared that he has noticed on teleconferences that people are teleconferencing from all over and posed the question, is there a marketing opportunity to invite people to work remotely from Chapel Hill? Target out-of-market people who may be rural and missing human interaction to come to Chapel Hill for vacation and add a couple days to their vacation to work remotely from here. - Chair Carey responded that the Siena offers a day package "Work from Italy" in which you get a room for a day, with beverage service and food support, get out of your home space, and be in a comfortable and safe space to work remotely from. • Mayor Pam Hemminger—Town of Chapel Hill - Rosemary Street new parking deck groundbreaking was yesterday. It should take about a year. - The office building that is going where the Wallace Deck currently is is going through the review process now and will hopefully be approved by December. - We are excited about new tenants coming into the newly renovated 136& 137 buildings. We can't say whom yet. Those buildings should be finished by the end of March, early April. They will have an outdoor amenity where the RR Grill was and a couple other things too. It is going to look very different. 2 1 P a g e CHOCVB BOD Meeting September 15 , 2021