CHOCVB Board Meeting Minutes 012021

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DocuSign Envelope ID:B2959B23-1DFC-4D77-BF91-33A27D171752 New Business/Roundtable • Lee Davis—Managing Partner, Clean Design, Inc. Top line review of recent advertising campaigns: - Local campaign in August and September to support local vendors and get the community to support local businesses. We spent about$25,000 and got almost five million impressions and a click through rate that was two times greater than the industry norm. - Takeout campaign in late December strictly tied towards restaurants and encouraging people to get takeout from local restaurants. We spent$2,800 and got over 200,000 impressions and had about 800 social shares with people passing it around to friends and family and the click through rate was almost three times greater than the industry average, which means that people are looking to support the businesses out there. • Marlene Barbera—Sales Director, Chapel Hill/Orange County Visitors Bureau Status of corporate and group travel and meetings. - The industry is still trying to figure out how to move forward. - The discussion on a CVENT teleconference yesterday centered around testing protocols, hybrid meetings, event diagrams and spaces. It's all about the messaging and communicating safety. - I've had some wedding leads coming in recently. - What they're saying in the industry is things aren't going to start coming back until fourth quarter. Events are going to be more regional and smaller, more focused. - Hotels ability to shift and support meeting planners digitally and through technology. Virtually meeting will continue until the pandemic is over. A lot of discussion/focus on hybrid meetings. - I have been able to participate in virtual trade shows and meet with over 70 planners. I received one RFP but, unfortunately, it was too large for our market. • Mayor Lydia Lavelle—Town of Carrboro Recent LGBTQ+government policy changes. - Mayor Pam Hemminger and I are in a group of mayors that have been working on this for several months. We knew that the replacement for HB2, which regulates multi-occupancy restrooms and restricted any local governments from passing any non-discriminatory ordinance until December 1, 2020,was going to expire in December. Orange County municipalities, Hillsborough, Chapel Hill and Carrboro,were the first to pass non-discrimination ordinances stating you can't discriminate based on sexual orientation,gender identity or expression. We also filled in the gaps on some other areas of discrimination that aren't covered federally or statewide such as natural hair. In addition to Orange County municipalities, Durham and Greensboro have also passed non-discrimination ordinances. We hope to send the message to other North Carolina municipalities that want to pass non-discrimination ordinances to show that they can pass them. Forty-seven other states either have statewide protections or allow their municipalities to pass non-discrimination ordinances. This shows that our communities continue to be welcoming and progressive communities, which, hopefully, helps us draw visitors when we are able to welcome tourists back. Mayor Lavelle stressed the importance of working with local chambers, visitors bureaus, businesses and organizations and keeping everyone who might be affected, good or bad, aware and informed. - Mayor Hemminger thanked Mayor Lavelle and stated she deserves a lot of the credit because Mayor Lavelle took the lead on this and worked with the attorneys to craft this ordinance. - Commissioner Greene acknowledged and thanked Commissioner Dorosin who was deeply involved in this ordinance as well. Commissioner Greene also noted that a friend of hers on the Mecklenburg Board of County Commissioners has already asked for a copy of Orange County's non-discrimination ordinance. 4 Page CHOCVB BOD Meeting January 20 , 2021