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DocuSign Envelope ID:4C1F119C-B709-4D49-82F1-16FE74875645
<br /> For Approval November 18, 2020
<br /> Chapel Hill/Orange County Visitors Bureau
<br /> Virtual Board of Directors Meeting
<br /> October 21, 2020
<br /> Board Members Present: Pam Hemminger,Tanya Moore, Anthony Carey, Kayla Dempsey, Mark Bell,
<br /> Sam Vadgama, Lydia Lavelle, Beverly Payne,Tim Hoke, Spring Council,Jon Hartman-Brown, Matt
<br /> Gladdek,Jamezetta Bedford, and Shannan Campbell.
<br /> Not Present: David Brooks and Mark Sherburne.
<br /> Staff Attendance: Steve Brantley, Laurie Paolicelli, Marlene Barbera, Patty Griffin,Tina Fuller, Susan
<br /> Rice, Leslie Wilcox, and Katie Murray. Matthew McKerr, Orange County IT, ran videos.
<br /> Also present: Manish Atma, President,Atma Hotel Group, Kristi Kaas, Director of Sales, Hyatt Place,
<br /> Monnoca Badonnih, Director of Sales, A/C Hotel, Barbara Foushee, Mayor Pro tem,Town of Carrboro.
<br /> Call to Order
<br /> Chair,Anthony Carey called the meeting to order at 8:03 a.m.
<br /> Approval of Minutes
<br /> Chair Anthony Carey requested a motion to approve the September 16, 2020 minutes. Tim Hoke so
<br /> moved and Pam Hemminger seconded the motion. With all members in favor,the minutes were
<br /> Presentations
<br /> Visitors Bureau Staff
<br /> • Laurie Paolicelli—Director, Chapel Hill Orange County Visitors Bureau
<br /> "The Visitors Bureau is an interesting animal. Many people say to us, "What does a Visitors
<br /> Bureau do?" "How does it work behind the scenes?" and "What is it doing during COVID-19?"
<br /> As opposed to so many of our hoteliers and retailers who are there working with customers. If
<br /> there are no active customers for the Visitors Bureau right now, how are we pivoting to make
<br /> sure we are being good stewards of the occupancy tax dollars and raising awareness for
<br /> Carrboro, Chapel Hill, Hillsborough, and Orange County and creating demand? There's no
<br /> question that we are in an all-time low in tourism. Not just in Orange County but throughout
<br /> North Carolina and the Country. There's no question that demand and occupancy have fallen by
<br /> 70% in our key sectors. Especially, as Manish noted, mid-week business, which really sustains
<br /> your tourism industry,you jobs here. People are not allowed to meet right now and that makes
<br /> it very troublesome for us.
<br /> What I'd like to do today is let you hear from the staff. At any visitor bureau you will see four
<br /> key areas:
<br /> - Director—leading the bureau, meeting and working with the municipalities and
<br /> stakeholders, and creating a strategic plan.
<br /> - Sales—Cultivating leads for hotels.
<br /> - Marketing &Communications—writing, editing, promoting
<br /> - Visitor Services and Administration
<br /> • Video—Just Do You. Produced just prior to the COVID-19 pandemic.
<br /> • Staff Presentation
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