Orange County NC Website
Browse       Search
How will you <br />evaluate whether or <br />not your goals have <br />been met? <br />W e will use sev eral criteria for gauging success in our FY21 public <br />programs, including: <br />• Approximating the range of program types that we offer in typical <br />years, such as talks, performances, art-making, wellness, tours, film, <br />and special opportunity collaborations. <br />• Prov iding programs that target the range of audiences we usually <br />engage, including kids, intergenerational families, univ ersity <br />students, adults, and seniors. <br />• Offering multiple programs that feature the art and v oices of BIPOC <br />and LGBTQ identifying artists. <br />• Establishing connections with new prospectiv e programming <br />partners in our local community. <br />• Increasing our familiarity with v irtual platforms for public programs. <br />• Attendance at our programs, aiming to meet or exceed at v irtual <br />v ersions of our programs the attendance lev els we typically see at in- <br />person v ersions of those programs. <br />• Positiv e feedback from participants about the content and formats <br />of our programs. <br />How do you promote <br />and publicize the <br />work of your <br />organization? <br />The Ackland promotes public programs in our marketing materials <br />(primarily brochures, posters, and postcards), in paid digital <br />adv ertising (on the Indy W eek site and elsewhere), and in content <br />marketing (sponsored interv iews with staff and artists on W CHL, <br />sponsored e-blasts with Chapel Hill Magazine and Indy W eek). <br />Because of our modest promotional budget, howev er, free and low- <br />cost promotional tactics are central to our promotional strategy. W e <br />distribute digital listings to local and regional outlets that post them <br />for free, continuously build a network of community promotional <br />partners to whom we send information and materials, and share <br />information with campus partners for co-promotion. Finally, we <br />promote our programs to our local media list; Chapel Hill Magazine in <br />particular has regularly cov ered our programming. <br />Please describe <br />efforts by your <br />organization to <br />generate revenue. <br />The Ackland Art Museum has sev eral rev enue streams (in addition to <br />support it receiv es from the univ ersity). Sales rev enue is generated <br />by the museum store, from some royalties, from the space <br />rental/priv ate ev ents program, and from fees for art education <br />programs. Fundraising efforts include working to secure exhibition <br />sponsorships, ev ents, annual appeals, a major gifts program, and a <br />robust membership program. <br />NOTE FOR <br />PANELISTS <br />Only requests for program/project funds need to submit a <br />program/project budget. Requests for operating funds should be <br />ev aluated using the organization's financial docs submitted under <br />"Organization Information." <br />Resumes of artists/administrators <br />AllisonPLathrop_CV2020.pdf <br />Hale_CV2020.pdf <br />2020.03.04_Turner_CV.pdf <br />Ziglar_Katie_CV_August_2020.pdf <br />DocuSign Envelope ID: FDB5F701-C5D2-47F7-B423-CF10418142E8