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How do you promote <br />and publicize the <br />work of your <br />organization? <br />W hen we are open, tickets are sold in adv ance through Fandango, <br />the national go-to mov ie ticket on line source which publishes our <br />schedule; through our website; and at the door. <br />The weekly e-newsletter is sent to 3,200 addresses and is managed <br />by a v olunteer. Occasionally, we send a second newsletter with a <br />message from the director or board chair. <br />There is an activ e Facebook and small Instagram presence. W e also <br />solicit and receiv e features in area publications and put information <br />on special ev ents sites. For special programs or festiv als, we create <br />posters and flyers. For large, special ev ents we purchase promotions <br />on W UNC and/or W CHL. Partnerships with other organizations help to <br />maximize promotions through their publicity channels. <br />Please describe <br />efforts by your <br />organization to <br />generate revenue. <br />In 2019 the majority of rev enue came from ticket sales, gift cards, <br />concessions, and theater rentals (approximately $450,000 gross). <br />Memberships, donations, grants and sponsorships generated <br />$120,000. Additional income of $7,853 came through rental of space <br />to Joe v an Gogh and sales tax refunds. <br />Beginning with the second quarter of 2020, the financial picture <br />changed dramatically, and in the absence of on site earned income, <br />we hav e looked to increased contributions and loans. For the year, <br />membership has generated $24,200; general donations are at <br />$22,000 and grants are at ov er $6,000, the latter as a result of special <br />COVID-19 granting initiativ es locally and through a national arthouse <br />theater initiativ e. <br />W e hav e raised close to $75,000 for renov ations (not including <br />prev ious support of $25,000) since June through direct mail. <br />Looking to the future, the board is examining ways to generate <br />rev enue anticipating that reopening will not immediately return to <br />prev ious audience lev els. W e are anticipating our own phased <br />reopening, beginning with a lobby only curbside phase, i.e. selling <br />concessions, memberships, posters, etc. to reintroduce the Chelsea, <br />followed by a full reopening, although we anticipate reduced capacity <br />requirements at that time. W e will also redouble membership, <br />marketing and all fundraising, capitalizing on the improv ements that <br />will hav e been made. Finally, because two of the three theaters will <br />also hav e been equipped with audio v isual enhancements, we would <br />promote additional rentals for community, education, and business <br />groups. <br />NOTE FOR <br />PANELISTS <br />Only requests for program/project funds need to submit a <br />program/project budget. Requests for operating funds should be <br />ev aluated using the organization's financial docs submitted under <br />"Organization Information." <br />Resumes of artists/administrators <br />Resume_2019.doc <br />Board of Directors List <br />DocuSign Envelope ID: 4C4DC138-B827-4E5E-95AD-496FA7AE496B